Monday December 17, 2018
As you create your content marketing plan, you need to spread the word about your blog and promotions with social media. Social media content should be quick, easy, and engaging, and you need a steady flow of it.
Don't know what to post? As a Christmas gift to you, I'm giving you fifteen easy social media content ideas that you can add to your overall strategy quickly.
Need photos for social media? Download the 10 social media images I have already found for you!
15 Easy Social Media Content Ideas
Quotes. Create a piece around a humorous or motivational quote. Yes, you can easily use a fabulous quote that yours truly has said, too! You can share it as a quick social media post or create a visual out of it using Canva.
Day-of-the-Week Themed Social Media Posts. I started my social media content this way before I moved on. I created themed day-of-the-week post like Tip Tuesday and Wisdom Wednesday as a way to get my followers to comment and engage with my content. I'm bringing back Tip Tuesdays in 2019! Get your followers to contribute their own posts as well.
Fill-in-the-Blanks. Create posts with a blank for your followers to fill in. Share things like, "If I were independently wealthy, I'd _____," "The biggest drain on my time is ____." This type of post is a great way to learn more about your audience and use it as a way to market research!
Answer a Question. Take one specific question posted by an audience member or a question someone has recently asked you and create a short video where you answer it (yes, do a Facebook Live!). The video can be extremely simple and can be less than 2 minutes long.
Create a Series. Choose a topic and create a series of posts. For example, it can be the workout for the day or word of the day. Be creative and stick to what make sense to you and your brand.
Polls. Create short, simple polls. Polls are popular on social media and everyone usually loves them. You'll get a great deal of engagement, and it’s a great way to learn about your audience (once again, think market research). Polling is also built into most social media platforms for simple use.
Present a Challenge. Present a challenge to your followers and ask them to make short videos or post pictures of their progress. Make it a baby step for them to do now that will take a moment of their time to move closer to their goals.
Behind the Scenes Photos. Take a "behind the scenes" photo of your organization, your industry, or something you do, such as developing a new product. I post pictures of Anthony rampaging through my bookcase as well as my cat, Sassy when she desires immediate attention as part of my behind the scenes photos.
Statistics. Present a statistic about your industry that would be interesting for your audience. Create a simple infographic to make it fun and easy to understand.
Repurpose Evergreen Content. Take "evergreen content," or content that's always relevant, and repurpose it by presenting it in a new format, updating it, or editing it somehow to make it original. Feel free to mix this type of content into a recent finding you discovered.
Review Something. Take some product in your niche and review it for your audience with a quick video. This can be a tool, app, book, or your own course to show off.
Bring Out an Old Post. Revive an old blog post by posting a link to it. Choose something that's relevant now or a high-performing piece of content and give it another run. You'll likely have some social media followers who haven't seen it yet.
Make Lists. Lists are much easier to make than posts or articles because there is no composition necessary. This list can be the "Top 3 Do's" or "Don'ts" or something else. Think of it as easily digestible and consumable.
Blog Round-up. Make a short post highlighting your latest few blog posts and a quick blurb about each.
Something Irrelevant. Sometimes, it's good to post something that's not totally relevant to your business. For example, you might take a picture with your dog, a picture of a sunset, or a video of a place you visited on vacation. However, do this with caution and watch your audience's reaction carefully. Now that Christmas is around the corner, you can post Christmas-themed posts that has nothing to do with your brand.
Always create social media content with your audience in mind. Make it for them. Try to post things that your audience can engage with and interact with as this allows you to build a relationship with them.
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Don't let another year go by wondering what works and what doesn't in your social media content and any other piece of content you work hard to write! It's time to create a plan of action and you can create that by investing in yourself, your business, and your marketing by getting into the course, How to Create a Realistic Content Marketing Plan!