Monday July 20, 2015
We are all desperately looking for clients and when we catch a client, we forget that retaining the client is important. We get so caught up in the work that our client has us doing, that we forget to make sure our clients are happy and satisfied with our customer service.
How can we keep our clients happy when we are busy working for them? Katie Myers, CEO of CR Conversations, has some great and easy ways to keep your clients happy and feeling loved throughout the time you have them in your company.
Tip #1: Send your client a hand written card.
Old fashioned right? How excited do you get when you receive a letter out of the blue? I’m not talking about junk mail here; I’m talking about birthday cards, thinking of you cards, or heart warming cards that someone you know took the time out to write to you? Your clients are people who probably love receiving hand written letters just like you! A Pro Tip that Katie gives is to develop a custom branded thank you card with your logo and colors on it so the client will know exactly who sent it.
Tip #2: Engage Your Clients.
In this day, we have so many ways of communicating with one another: Facebook, Twitter, LinkedIn, Email, Websites, Instagram, Text, and the list goes on and on. Be touching your clients on a variety of platforms such as email, newsletters, Facebook, Twitter, blogs, videos, and anything that you can do that is easy for you and your brand.
Tip #3: Make Your Clients Feel Special.
Katie asks, “Why not send out client-only promotions?” Pick up the phone and call your client to tell them about a client-only promotion that you and your company have going on right now and offer them a deal they cannot resist! Offer them a better discount when they bring in a friend into your company! This will create extended client retention from your already loyal client and perhaps a new one as well.
Tip #4: Throw a Party.
Who doesn’t like to party?! Invite your clients to a party as guests of honor. Pro Tip: Call it a “Gratitude Party” to make your clients feel that much more special.
Tip #5: Be Authentic.
When you’re transparent with your clients, it will help them know that you’re looking at them like a real human being instead of a transaction. There’s nothing worse than feeling like a paycheck to someone rather than a human being with feelings. Be as authentic and honest as you can be to your clients.
When you are thinking about a customer retention plan, Katie says to “think it from the heart.” Whatever you have in your heart will show to your clients and that is where they will fall in love with you, your brand, and your company.
If you would like more information on how you can have a better client retention plan, then contact Katie Myers from CR Conversations at www.crconversations.com or call the office at 720-465-7733. Also like their Facebook Page and enjoy watching their weekly YouTube videos called Talk It Out Tuesdays!