Monday September 17, 2018
Running a blog can be fun, energizing, and a little time consuming (let's all face that fact). When you're running a coaching business, sometimes time isn't always on your side, so how can you automate your blog the best way possible or even cut down on the time on it?
There are wonderful tools out there to help you take back your time and make blogging a seamless part of your week. If you're not aware of these tools, then you may be wasting a lot of time creating your blog as well as promoting it.
Today, I am giving you the behind the scenes look at the tools I use on a weekly basis to create my blog and promote across multiple channels and I only need one morning per week to do this.
Worried about the time commitment to blogging? Read this article on the different tips to writing your blog when you're busy.
First and foremost, I have a content calendar telling me exactly what I am going to write about every single week. This helps cut down on time being wasted with me asking myself, "What am I going to write today?"
When I know what I am going to write about, it makes everything so much easier!
Be successful with a content calendar by reading this article and downloading the 30-day Content Calendar Guide so you can begin saving more time by knowing what to write every single week.
Grammarly is a free writing assistant and a most excellent tool for those of us who are not so much grammatically correct.
Listen, I write every single week and I love writing and yet I still make typos and simple grammatical errors.
Grammarly can be downloaded onto your laptop or computer where it will catch your errors for you and highlight them in red. When you're ready to review, you hover over the red until it tells you what you need fixing.
If it's a misspelled word, it will give you the correct spelling. Nice, huh? I have this installed on my chrome and I feel it's a necessity for those of us who struggle with spelling (yes, I do struggle with spelling!).
Canva is a God-given graphic design site for those of us who desire pretty graphics, but may not know how to use Photoshop. I absolutely love Canva! That is where I've been creating my graphics for my blog posts, social media posts, webinar banners, workbooks, and more since 2016.
Canva is easy to use and they have premade templates for anything you need - from blog post graphics to social media. Canva has thought of everything!
There's a free version and a paid version; the paid version gives you more images and illustrations to add to your graphics. But the free version gives you enough to make beautifully designed graphics for any graphic design need of yours.
Here are free stock image sites to look at when you're ready to find the perfect blog pictures for your blog post.
After writing your blog post, you want to come up with a click-worthy headline and the tool I use is the CoSchedule Headline Analyzer Tool. This tool gives me a score base on several different factors such as word choice, length, and sentiment values. This blog post headline scored an 80!
It's 100% free and it's ready to create headlines for your blog that are irresistible to your audience!
When I am done creating the headline, writing my blog post, and creating my blog image on Canva, it's time to publish it and promoting it across multiple social media channels.
A scheduling tool is going to save you so much time, effort, and money in the long run! A scheduling tool helps you to schedule your blog posts, promotions, and any other thing you want your audience to know about in advance.
I am using Hootsuite as my immediate publishing tool for the first three days of the week. So I post on my social media channels for Monday, Tuesday, and Wednesday, all about my blog.
RecurPost is where I schedule to promote my webinars, free content upgrades, past blog posts, and Facebook Lives. RecurPost is base on a scheduling system where you can make content libraries and then put them on a daily, weekly, or monthly rotation.
For example, my content upgrades and past blog posts will show up every 5 days, so on the 5, 10, 15, (and so on), you can see my content upgrades and past blog posts show up on my social media feed.
Every Wednesday and Thursday, I promote my Facebook Live trainings I hold every week.
Then if I have a webinar running, I can put that into a library and schedule it to be promoted throughout the week until the promotion time is done. Both of these tools have free and paid versions.
Email Campaign System
You have heard me talk about it over and over again - you need a place to store email addresses so you can build an email list. There are more than enough email campaigns systems out there to help you with this.
This system will collect email addresses when you offer content upgrades on your blogs. I am using MailerLite and I love it!
One reason I am loving MailerLite is that they offer premade templates for landing pages for your content upgrades. They also have popups that you can easily put on your website as well.
Not sure how to get started? Read this article that will walk you step-by-step to creating your first content upgrade and email sequence!
Now that you have the tools at hand, how do you actually piece together a blog? Where do you start?
I want to invite you to the new (and FREE) Masterclass, How to Launch Your Coaching Blog Now. This is a one-hour Free Masterclass that is going to walk you through:
- The key strategies to creating a successful blog launch
- Have the plan that will guide you step-by-step to a launch that builds traffic, community, and results
- Get your community excited now (even if you don't have one)
- Write content that resonates and builds a relationship with your audience from the start
- Continue getting traffic even after your blog is published
Ready to launch a blog that inspires people to take the next step with you and your business so you can make an impact on this world? Then learn How to Launch Your Coaching Blog Now! Sign up below!