Have you ever read a newsletter, blog post, email, or social media post that just screamed: "This is me!"? How did that writer know how to write what was in your head out onto paper? How did they know you so well (without actually knowing who you are as an individual)? This person had to know his or her audience so well that they know the words that they speak so they can effectively talk to you and catch your attention! If they would have spoken in their own language, you probably wouldn't give their content another look.... Read More

What kind of content should you create for your audience? Isn't that the million dollar question? You hear me all the time talking about this topic and how you should be writing content specifically for the audience you serve. But how do you know what they actually want to hear from you? The key to answering this question is first to identify the goal for that content. What do you hope the content will achieve? The goal determines the type of content you'll create and how it educates, inspires and move your audienceto take... Read More

Why do you have a blog, podcast, social media handles, or even an email list? It's so you can build relationships with your potential customers so they feel comfortable buying from you because you're the established expert in your field. But what happens when relationship-building seems to be going nowhere? What happens then? We know that having relationships with your customers online is essential. People still search for information through search engines, but they're increasingly following companies and people they like on... Read More

When I was young, my best friend and I would get excited and she would want to come over to my house to spend the night. In my excitement, I went to ask my dad only to be disappointed because he told me I had to plan the night over, I just couldn't do it impromptu. At the time, I was irritated. Why couldn't my dad see my excitement? Did he not want me to have a good time? And why should we plan to have my best friend over to spend the night (she was basically partof our family)? This same principal that my dad tried teaching... Read More

Have you started an email list yet? Do you have a place where you keep email addresses in and write to that list on a regular (if not weekly) basis? Last week was all about why you needed an email list for your coaching business . Today, I am going to walk you through how to set an email list up for your regular piece of content - regardless if this is a vlog, blog, or podcast. You desperately need to start reaching out to your email list pronto. So without further ado, here is your step-by-step tutorial guide on getting set up... Read More

Who uses the terms newsletter anymore? Probably only a few of us and what we really mean behind "newsletters" is email marketing. The term newsletter is language everyone understands but doesn't fully understand. A newsletter, to me, is a weekly email that gets sent out to a large majority of your email list to let them know about a new blog post, podcast or video you just published. It's also a place to let your people know that you're hosting a free workshop, webinar, or even selling a brand new product, service, or course... Read More

The new year is coming up and it's quickly approaching! If you haven't created your editorial calendar yet for 2019 (or even a few months of it), go back and read this post . Inside of last week post, I teach you step by step on setting up an editorial calendar for your blog. Once you have created an editorial calendar, it's time to look past the next few months and into the more distant future. You want to plan for growth and scalability, which helps you keep up with the constant changing needs of your business. As... Read More

Have you been caught in the rat-race of, "What should I post?" or staring at a blank screen, wondering what to do next? I've been there and it sucks. There's nothing worse than starting a blog, wanting to shine and tell your truth and be heard and then have nothing to say! It's frustrating to say the least. So what do you do? Well, you need to get organized with an editorial calendar. An editorial calendar will keep you on track and organize your ideas all in one place so you can know what to say and when to say it. No... Read More

Creating content, as you know, is my first love. I create tons of content on a regular basis inside of my business and my client businesses. But do I always create brand new content? The answer is no. I use the power of repurposingto create "brand new" content from old blog posts I have created! Why Repurposing is Your BFF Everyone - I mean EVERYONE - who is in business needs to be repurposing content! Repurposingcontent serves you and your business in so many different ways! First and foremost, repurposing content saves... Read More

Image Burst When it comes to finding that PERFECT image for your story or blog, it can be a bit of a challenge. After all, when youve put in all that time and effort into writing a great piece, you want an image that will complement it perfectly. Your images are one of the most important aspects of your blog , and naturally, you want an image to add value to your work, not detract from it. To help you on your journey to find the perfect image for your blogs or stories, weve identified the best places for you to look.... Read More