Should I sell during the COVID-19 pandemic? Should I shut down my business until all of this blows over? I feel guilty if I am too upbeat and positive... I keep hearing and seeing this all across social. So I am now getting into your digital social-distancing space, grab your face with my hands, and tell you quite sternly, "DON'T STOP SELLING! Not now, not EVER!" I stand with what I said last week : "I keep saying it and I will continue to say it, I believe us entrepreneurs have just been given our year... Read More

With the hit of COVID-19, many entrepreneurs began to immediately face fears around if they could continue to create money for their businesses. And it wasn't just the entrepreneurs who were afraid of this, it was also those who go to a daily job. I believe that this virus has really helped many people see that their jobs cannot be relied upon and that having a side hustle might be a great way to make money if something like this happens again. What ways have you've been hit with COVID-19 as a business owner? I would love... Read More

You must be sick and tired of hearing about the coronavirus (am I right)? I know I sure am! But I really believe that with these quarantine events that are happening and schools closing, this is an excellent opportunity to use the second type of content for your business to explode your business revenue. Why? Because you have the best opportunity to show others that they can have a freer life than the one they have now and can call the shots on their own and no outbreak can change that. What is this second... Read More

How do you build brand awareness for your business? As business owners, we want to be seen, visible, heard of, and known as the to-go industry leader in our fields. One of the first ways we accomplish this is by building awareness content for our clients to discover us and learn who we are and what we do. During this month, I want to cover the four different types of content in greater detail so you can have a firm grasp on how to expand, reach, lead, and build relationships with your potential readers so you can close... Read More

Have you ever struggled with any of the below statements?: How many of you create content, whether that's blogging, social media, or video, and you're not getting the engagement you desire? Are you ready to learn the secret sauce to creating content that builds relationships with higher-ticketed clients while providing trust with your business? YES PLEASE! All this month, you're going to learn how to take four different types of content to draw in new higher-ticketed clients, retain your current ones, and... Read More

T he most important element of any copywriting is the call to action at the end of your blog, video, podcast, or social media post. After filling your next high-end client head with images of their wonderful new life that your product or offer is going to give them, you have to tell them exactly what to do in order to make it happen. This is usually at the end of your content and it's to get your reader's attention to do something, to take action because if they don't, they are going to remain stuck, disorganized,... Read More

Y our copy isn't for everyone, but it's for someone. And if you're going after high-paying clients, that means you need to be talking to them where they are at now - not where a $200 client would be. Your higher-end client is out there who is endlessly surfing the internet, wishing and hoping that a product like yours exists. They may not even know that your type of service, product or program exists and you're wondering why you're not finding them. Last week, I talked about how you can actually capture your... Read More

Are you writing your blog for yourself or for your higher-paying clients? This is the question you should be asking yourself when you're wanting to add a blog to your business and it's no matter how well your business is, the bottom line is that n obody likes to hear somebody ramble on about themselves, and the same is true in the form of copy. W hich type of person do you think is more persuasive – a person who always talks about you, or someone who always talks about themselves? Who do you think is a better... Read More

How many of you want more clients? How many of you want more clients that come from your blog? When we have more clients, we can create more impacts on the world, our communities, and our lives. When we work with people we love, we are not only more fulfilled, but our purpose and vision for this world is coming true because it's being lived out in our client's lives. Now if you are blogging or want to begin blogging for your business, you might be wondering how to gain more clients with a blog. Before we can start... Read More

On social media, I've been hearing all about the latest personality test, Enneagram Test. You know, the annoying posts like, "I just did my Enneagram Test and I am a Type 4 and blah blah blah blah" (you know, because I didn't read past that). I have taken a few personality tests, like the Myers Biggs test and probably a few others that I just cannot recall their names. The activity on my social media about this miracle Enneagram test became so persistent, I decided to finally do it to see what Type I was. It's a no... Read More