How clueless are you when it comes to writing a successfulblog post? (No judgmenthere, we all started from somewhere!) Have you ever asked or wondered these questions: "How long should a blogpost be?" "How do I write a successfulblogpost?" "Where do I find photos for my blog post?" Every time I lead a workshop, I get asked these questions and more.Because I get asked this so much, I wanted to answer these questions and more with you here on my blog! And then offer you a tool that you can use over and over again that... Read More

When I first starting blogging, I had no rhyme or reason to what I posted. This was back in the day when I was writing about marriage and Germany. Then when I began bloggingfor my business, I started out with themes. But in October 2016, I discovered that if I planned my content with a strategy , then I could easily lead my readers with my content into a webinar or a sale I was having. That is when a Content Strategist was born and I came to LOVE teaching it and sharing it wherever I go. But it all started with me seeing... Read More

Writing consistently can be hard. Writing ongoing blog content is even harder! So how does one keep up with all the content from social media to newsletters to blogcontent to landing pages content to email sequence content to book content... the list goes on and on! There is so much to say, but yet one can run out of ideas quickly. Even I think, "I don't know what to write..." and yet I'm the queen of content creation! I totally get it and I know that many of you who are starting blogsare wondering where will all the content... Read More

You're getting ready to begin writing blogposts, but do you know what kinds of blogtopics your audience wants from you? The whole point of blogging is to write topics your audience wants to hear or know more about. You want your readers to think, Is she a mind reader?! We want to speak our audiences language. Sometimes we get caught up in what we think our audience should know rather than what they want to know. Our audience speaks in a different language and you have to know this language. The only way to do that is... Read More

Have you read a blogpost and wondered why the author even began to share his or her content with the world? Or you read a blogand wondered what the person expertise really is. Before you even write one blog post, you need to ensure your blogis serving a purpose so that your message is targeted and unwavering. You don't want people who come to your blogscratching their heads, wondering what your blogis all about. You want it to be crystal clear on what your blogis about, who it is for, and why that person needs to listen to... Read More

Happy New Year! What are your content marketing goals for 2019? Is it to add a blog? Video? A podcast to your coaching program? Experts from the Content Marketing Institute all predictthat content marketing is going to be even more important in 2019. Thus, whatever you're going to add to your marketing efforts, you better plan to add content marketing as a part of it to get seen, recognized and trusted this year. If you are wanting to add a blogfor your coaching or consulting business, then there are a few... Read More

As you create your content marketing plan, you need to spread the word about your blogand promotions with social media. Social media content should be quick, easy, and engaging, and you need a steady flow of it. Don't know what to post? As a Christmas gift to you, I'm giving you fifteen easy social media content ideas that you can add to your overall strategy quickly. Need photos for social media? Download the 10 social media images I have already found for you! 15 Easy Social Media Content Ideas ... Read More

Have you ever read a newsletter, blog post, email, or social media post that just screamed: "This is me!"? How did that writer know how to write what was in your head out onto paper? How did they know you so well (without actually knowing who you are as an individual)? This person had to know his or her audience so well that they know the words that they speak so they can effectively talk to you and catch your attention! If they would have spoken in their own language, you probably wouldn't give their content another look.... Read More

What kind of content should you create for your audience? Isn't that the million dollar question? You hear me all the time talking about this topic and how you should be writing content specifically for the audience you serve. But how do you know what they actually want to hear from you? The key to answering this question is first to identify the goal for that content. What do you hope the content will achieve? The goal determines the type of content you'll create and how it educates, inspires and move your audienceto take... Read More

Why do you have a blog, podcast, social media handles, or even an email list? It's so you can build relationships with your potential customers so they feel comfortable buying from you because you're the established expert in your field. But what happens when relationship-building seems to be going nowhere? What happens then? We know that having relationships with your customers online is essential. People still search for information through search engines, but they're increasingly following companies and people they like on... Read More