How Do People Opt In to My Email Welcome Sequence?

By: lpence atencio Friday July 28, 2017 comments

How Do People Opt In to My Email Welcome Sequence?

So, youve just spent several hours writing out a fabulous new email welcome sequence (or youre about to!) How do you get people to opt in to receive your amazing messages? Great Question! You can (and should) continue building your list the same way you have in the past, by asking people to sign up at speaking events, putting links in all the right place (like in your ebook or in your social bios), and by any other traditional means. You will also want to start adding opt in forms on your home page, your blog,... Read More


How to Get People to Show Up at Your Next Online Event

By: lpence atencio Tuesday July 11, 2017 comments

How to Get People to Show Up at Your Next Online Event

Have you ever struggled to get people to attend your webinar or other online event? If you have, you're certainly not alone. When online events were new, it seemed like all you had to do was send out announcements, spread the word, and watch people log in for the show. While it was never quite that simple, your prospects are likely receiving multiple invitations for online presentations of one kind or another every day and are now choosing only the ones perceived as a high value use of their time. Just like any other event, you... Read More


How to Schedule Your Content for Maximum Effectiveness using CoSchedule

By: lpence atencio Thursday June 29, 2017 comments

How to Schedule Your Content for Maximum Effectiveness using CoSchedule

Do you have a content scheduling system that works for you? There are a plethora of options for scheduling your blog and social content and a multitude of articles telling you which tool you should choose, but I have found very little practical advice on how to create a workflow. Granted, there is no one correct way, there are many effective ways to manage and schedule content even within CoSchedule you can create custom workflows in nearly endless combinations. In the interest of saving everyone time I will share one single... Read More


Your Marketing Calendar is Your Proven Path to Success

By: lpence atencio Monday June 12, 2017 comments

Your Marketing Calendar is Your Proven Path to Success

A strategic marketing plan, with a supporting calendar, should be the first thing on your to do list after you create your business plan, marketing budget, and operating budgets. Time for Battle Every war in history began with a plan; not one sports team will get onto the field without going over their strategy to win, and, successful business owners do not deny the use of a well thought-out marketing strategy. You do not want to go into the competitive battle of business without a road map. By failing to prepare,... Read More




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