Influencer marketing is a big word now in days, but perhaps you're unsure on what the term means and why should you even care. First of all, the term Influencermeans just that: you have the ability to influence people on their decisions, whether that's to buy a product or service or you influence a decision they need to make in their life. When you watch commercials, the companies are hiring actors to influence you to sign up with a particular insurance company or to eat at a certain restaurant. Because if that actor is... Read More

You have seen those people on Pinterestclaiming that they are making 6-figure months from blogging, haven't you? Perhaps you're wondering how they do it and if it's really real or not. There are plenty of opportunities to make money with a blog, but making money from a business blogis a tad bit different because we can go outside of the "norm" and create new ways of making money bloggingwith our businesses. Since I coach female entrepreneurs on how to do this, this is the subject I will be taking. Now realize that one... Read More

How clueless are you when it comes to writing a successfulblog post? (No judgmenthere, we all started from somewhere!) Have you ever asked or wondered these questions: "How long should a blogpost be?" "How do I write a successfulblogpost?" "Where do I find photos for my blog post?" Every time I lead a workshop, I get asked these questions and more.Because I get asked this so much, I wanted to answer these questions and more with you here on my blog! And then offer you a tool that you can use over and over again that... Read More

Writing consistently can be hard. Writing ongoing blog content is even harder! So how does one keep up with all the content from social media to newsletters to blogcontent to landing pages content to email sequence content to book content... the list goes on and on! There is so much to say, but yet one can run out of ideas quickly. Even I think, "I don't know what to write..." and yet I'm the queen of content creation! I totally get it and I know that many of you who are starting blogsare wondering where will all the content... Read More

You're getting ready to begin writing blogposts, but do you know what kinds of blogtopics your audience wants from you? The whole point of blogging is to write topics your audience wants to hear or know more about. You want your readers to think, Is she a mind reader?! We want to speak our audiences language. Sometimes we get caught up in what we think our audience should know rather than what they want to know. Our audience speaks in a different language and you have to know this language. The only way to do that is... Read More

Happy New Year! What are your content marketing goals for 2019? Is it to add a blog? Video? A podcast to your coaching program? Experts from the Content Marketing Institute all predictthat content marketing is going to be even more important in 2019. Thus, whatever you're going to add to your marketing efforts, you better plan to add content marketing as a part of it to get seen, recognized and trusted this year. If you are wanting to add a blogfor your coaching or consulting business, then there are a few... Read More

Who uses the terms newsletter anymore? Probably only a few of us and what we really mean behind "newsletters" is email marketing. The term newsletter is language everyone understands but doesn't fully understand. A newsletter, to me, is a weekly email that gets sent out to a large majority of your email list to let them know about a new blog post, podcast or video you just published. It's also a place to let your people know that you're hosting a free workshop, webinar, or even selling a brand new product, service, or course... Read More

Have you been caught in the rat-race of, "What should I post?" or staring at a blank screen, wondering what to do next? I've been there and it sucks. There's nothing worse than starting a blog, wanting to shine and tell your truth and be heard and then have nothing to say! It's frustrating to say the least. So what do you do? Well, you need to get organized with an editorial calendar. An editorial calendar will keep you on track and organize your ideas all in one place so you can know what to say and when to say it. No... Read More

Creating content, as you know, is my first love. I create tons of content on a regular basis inside of my business and my client businesses. But do I always create brand new content? The answer is no. I use the power of repurposingto create "brand new" content from old blog posts I have created! Why Repurposing is Your BFF Everyone - I mean EVERYONE - who is in business needs to be repurposing content! Repurposingcontent serves you and your business in so many different ways! First and foremost, repurposing content saves... Read More

Image Burst When it comes to finding that PERFECT image for your story or blog, it can be a bit of a challenge. After all, when youve put in all that time and effort into writing a great piece, you want an image that will complement it perfectly. Your images are one of the most important aspects of your blog , and naturally, you want an image to add value to your work, not detract from it. To help you on your journey to find the perfect image for your blogs or stories, weve identified the best places for you to look.... Read More