Are you wondering how to sell your brilliance for high dollar amounts? Do you feel that you are constantly looking for new clients to work with?
Or that you’re working ALL the time, spending less time with your family, and saying ‘no’ too much? Perhaps the freedom you wanted (and why you started your business) is just not happening.
Then it’s time to offer a high-ticket offer to your coaching, consulting, or service-based business.
If you have no clue on how to create a high-ticket offer or how to sell it, then stick around.
I’m going to teach you the EXACT steps through a series called Create and Sell Your High-Ticket Offer. It will walk you through everything you need to make a high-ticket offer that you can literally start selling pronto!
Inside of this series, I am going to cover how to structure your brilliance into an irresistible high-ticket offer, adding bonuses to your offer, how to price the offer in a way that feels good to you and your client, and how to market it to get fast results!
Or you can download the free workbook below and get a head start with working on your high-ticket offer now.
If you’re wondering why you need a high-ticket offer, then consider reading this article and then come back over here and learn how to start working on your offer right away!
Here are the exact steps to package your brilliance into a high end offer that converts.
How to sell your brilliance
Did you know you can turn your brilliance into a unique package?
God gave you this brilliance that you’re awesome at and it’s time to own it and charge what you’re worth!
You need to have something that is sellable. People want something that you have or that you’re very good at.
This is typically your brilliance and what you thrive on. This should be something you could talk about all day and night.
How do you find out what your brilliance is? Here are four ways to figure it out:
What is your brilliance?
Think about the frequently asked questions people are always coming to you for.
For example, people are always coming to me asking me about blogging, content, and content marketing. They want to know how to reach out to people and how to create content or strategy. People know that I’m the content-generating queen.
The same thing is true for you: What are people constantly asking you about?
Be aware of the questions as this is part of your brilliance. After identifying the frequently asked questions, write them down, and even write your response to those questions.
Who needs your brilliance?
Do people call you for a specific need?
I was talking to a lovely woman who had people call her because she was offering meditation services, clearing away the junk that is in their heart.
People would call her and ask to come to her house to talk it out. This was a very specific need. People knew they could count on this lady to provide this service and they saw results.
Another woman I know, had people calling her to help them in the areas of life that they were struggling with.
She was helping moms and women to overcome certain areas in their life, using God’s word.
What is the specific need that people are calling or asking you about?
Inventory Your Genius
Inventorying your genius is a great way to visually see what you’re awesome at.
The exercise is simple, which is writing down every single thing you have ever created in your business or have sold. List all the things you know, all the classes you have taken to get to your knowledge, and the business conferences and workshops you’ve gone to.
Basically, everything you know about your expertise, write it down.
Then take the 5-10 things that are really going to transform your client’s life or the biggest transformation that you can provide.
This can also be the things that would help your clients get to the next level the fastest. Use that as part of what you’ll add to your offer.
What are you already doing
Another way to figure out what your genius is to do something you’re already doing. Some people are already creating content or graphic design work for others.
If you’re doing something for free or a small fee, it’s time to stop doing it for free and start charging for it.
If you’re providing a smaller service, it’s time to put it into a bigger package.
Structuring Your High Dollar Offer
Private or Group Offers?
It’s time to structure your offer, which means you’ll decide how you’re going to offer your high-ticket offer.
Many coaches offer both one on one (also known as private) coaching as well as group coaching programs.
Coaching programs are the most popular ways because not only is there diversity but the one on one attention you can give your clients.
I love my private clients as I feel like I can give them the best of me. In my sessions with them, I know their business intimately. I can serve them to the best of my ability then.
I would recommend starting out with private coaching.
Private coaching is a great way to start to get to know your rhythm, what you’re good at teaching people, and your transformative process for your clients.
Once you develop that, you know the key points that your audience really wants, and then you can create a group program.
However, with private coaching, you can create more wealth because you can charge more, usually with group programs, you’ll charge a little less because you’re giving your attention to more people at a time.
With private coaching, you can charge more, thus creating more money faster and then begin to work less because you’re in fulfillment.
How to sell your brilliance with coaching calls
Let’s start getting into the nitty-gritty of your coaching calls. You want to be clear on how long your coaching calls last and how many you’ll provide inside of a convertible offer.
You need to have a time frame on how long someone will work with you and how many sessions they will get during that offer.
For example, I have a six-month program that offers 12 coaching sessions at 60-75 minutes each.
The coach I’m working with has a group program I’m in where we meet every Monday (once a week) for a year.
The typical length of a coaching program is between 3-12 months. Here is my suggestion: work no less than 6 months and no more than 12 months long (you can certainly create longer than 12 months long offers if you wanted).
Now it’s time to decide how many sessions you’ll provide in your offer. You can offer once a week or once every other week. I opted for my clients to do a call every other week so they have time to implement the homework I give them.
You can conduct your consulting calls through Zoom, because you can record it, and then provide the recording where your clients can download it.
The reason I offer 60-minute long coaching calls is because it’s one of the best ways to get to know my clients and what they are really struggling with so I can support them in their moments of struggle.
Keep your coaching offer tech simple as not all your clients are tech-savvy.
Start Selling Your Brilliance
It’s time that you put together what your high-ticket offer will look like by looking at your brilliance and identifying what you’re great at and what it is that people want to offer them the best transformative experience possible.
You want to look at how your brilliance can help more people get to where they want to be in life, whether that’s health goals, money goals
, business goals, or relationship goals. You got the smarts, now it’s time to package it and sell your brilliance as a high-ticket offer.
Download the Free Workbook, Turn Your Brilliance into a High-Ticket Offer that Converts, to create and sell your brilliance now!