Do you want to connect and convert with your audience?
Do you want to draw in more clients, have more attention, and build relationships with your audience in an authentic way?
If you’re struggling with how to do this then I want to introduce you to the concept of the Hero’s Journey.
What’s the Hero’s Journey? Aytekin Tank from Jotform explains it well here:
“The term comes from U.S. mythologist Joseph Campbell, who published The Hero with a Thousand Faces in 1949. In this now-iconic book, Campbell suggests that every human narrative is a variation of one story that crosses time, culture, geography, age and gender.”
Basically, the Hero’s Journey is a simple system to tell your story to communicate that you understand your audience, you feel them, and you know what it’s going to take to help them get to where you’re at now.
The best part is that you are the hero in your story.
You may not think you have a “hero’s journey”, but “like the hero of a great movie, entrepreneurs also undertake a journey of heroic actions.”
You don’t need to slay dragons to use the hero’s journey method, but rather use it to create connection and authenticity that you want to with your audience to let them know you understand the journey and you want to help them succeed in their own.
Here are the six simple steps to creating and writing a fantastic hero journey from your life so your audience can see themselves and connect with you in an authentic way.
Step 1: Catchy First Sentence
The very first sentence you should be written in all caps to draw the eye into your story.
Why is it all caps?
Because it draws in the attention to the eyeballs. When a sentence is catchy and in all caps, many will click on posts to “see more”.
You have to use a juicy headline to choose the headline, like creating curiosity, using hot topics, asking bold questions, being bold and ballsy, how-to, and use lists.
This headline needs to capture and hold the attention of your reader so they’ll begin to take the journey with you.
Step 2: Where You’ve Been
The second step is where you’ve been and what was life before now. I am going to be using the example of when I used this outline inside a post about my recent weight loss journey.
Inside this post, I talked about how I did not gain weight when I was breastfeeding my son. After I stopped, the pounds crept in.
There was a time I did nothing about it and I felt like it just really wasn’t working for me. I had low energy, I didn’t feel sexy for my husband, and I did not like my body.
Remember, this is the part of the story that you want your audience to feel the pain you were in because they may be in that pain right now.
Get emotional and remember how you were in that space. That is going to be your main communicator in this step.
Step 3: The Breaking Point
The breaking point is the point in which you broke and you knew if you wanted to see change, you had to do something about it.
Using the example of my weight loss journey, the breaking point for me was when I got tired of seeing my stomach and how it made me feel.
Every breaking point has a cost to it. My cost was it was costing me my confidence, love for myself, and even self-esteem.
It could come in a realization like it was costing you love, connection, money, opportunities, peace of mind. It could even be mentally, physically, and spiritually even.
The cost is where your audience knows they are headed. They know that they are living life like you were right now and they are feeling it in their gut that they are suffering the cost right now.
Step 4: The Shift
The Shift needs to be an action you took to get out of your breaking point and stop allowing the cost to add up.
You had that breaking point and then you did something. What were the actions of the shift?
For example, my shift was when I got on a call with a friend who told me about a system that would allow me to take supplements and she encouraged me to shift my diet.
My action was immediately taking her advice, purchasing the supplements, and begin to shift what I ate.
The shift is going to reflect what action you want your audience to take. If you offer coaching packages, then your shift could be that you asked for help, you hired a coach, you got on a call, or you reached out to someone.
You want to plant the seed that they need someone to help them make the shift they need to get to where you’re at now.
Step 5: Where You’re At Now
The next step is where you are now, what is different, or how is it affecting your life.
Going back to my example, I’m on the other side of losing weight and I look great and my clothes are looser, my self-esteem is back, I am confident, and it feels so good!
One way to think about it is your “now” is going to be what your ideal audience wants, but they are not getting.
Speak to that. Speak to the fact that you’re making more money easier, you have more clients, you had the biggest month ever, you have more peace of mind, you’re not stressing out, you trust yourself, or whatever it is that your audience wants to hear.
You want to think about the results and it should be what your clients want as well.
Step 6: Call to Action
The call to action can be, “Are you tired of living life this way? Are you tired of believing this lie? Are you ready to shift? Are you ready to get your mojo back? Are you ready to communicate and convert your audience into paying clients?”
You want to have a call to action at the very end to lead people to engage with you.
From hopping on a call with you to leaving a comment, you want them to begin thinking about how you can help them achieve what they want in life.
Your Hero Journey
These are the six simple steps for the hero’s journey that’s going to help you connect with your clients in an authentic way.
If you want to write your hero’s journeys for your audience, but you’re still getting stuck, you’re still not sure or you’re confused about what to write, then you can download the free worksheet that will help you write out your hero’s journey with ease.
The worksheet + video will help you create ideas for your own hero’s journey so you can bring in more clients and more money now!
If you want one on one help, then let’s chat to allow more ideas on how to write your hero’s journey to connect authentically with your audience (and I may even give you a tip or two on how to converts like and loves into paying clients after you posted it)!
