Category: Business

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Business

5 Reasons Your Branding Matters

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Branding is so much more than just a logo or a specific colour palette. Sure, it’s a way that people can recognise you, but it’s something that also helps you to connect better with your business. In a busy marketplace where customers have endless options and choices, strong branding can make the difference between being noticed or being overlooked. And you want to be noticed. Let’s take a closer look at 5 simple reasons why branding matters more than many businesses actually realise.

 

  1. It creates a strong first impression. People form opinions very quickly, and in many cases, a potential customer will decide how they feel about a business within seconds of seeing its website, social media or marketing materials. Strong branding will help to create that consistent image from the very beginning. Your tone and your messaging can help to communicate who you are and what your business stands for. Agencies such as YouMakeMe Agency focus on helping businesses to build a brand identity that feels clear and recognisable. When it’s done well, it immediately builds confidence with your brand and your audience.
  2. Your brand builds trust with your audience. Trust is one of the most valuable things that a business can earn, and customers are far more likely to choose brands that feel reliable and familiar to them. Consistent branding will help to reinforce that trust, and when people repeatedly see the same colours, messaging and style, it creates a sense of stability and professionalism that they’re looking for. Customers will then begin to associate your brand with certain qualities, whether that’s reliability, creativity or expertise.
  3. It helps you to stand out. Many industries are crowded, some being overcrowded, and with multiple businesses offering similar products or services, it becomes difficult for customers to tell companies apart. Your branding is what helps you to do that. It could highlight your values or your personality, or it could even highlight the specific way that you help your customers. When brands position themselves as innovative and modern, or focus on being traditional and trusting, these approaches can work well when they’re communicated clearly and consistently. 
  4. You create an emotional connection. People will often trust brands based on how they feel rather than purely logical reasons. Think about the brands that you personally like. Often it’s not just about the product, but about the overall experience that you get from that brand and the feeling that it creates for you.
  5. It supports long term growth. Good branding is not just about the present, but it supports the future of your business. As companies grow and expand into new markets or launch new products, a strong brand can provide a clear foundation. Customers who already recognise and trust your brand are more likely to explore other things that you offer. 

 

Branding can sometimes seem like a small detail, but it’s really not. It has a powerful impact on long term success and businesses that invest time in building their brand find it becomes one of their most valuable assets. 

Categories
Business Programs

What Tech Will You Need When You Launch Your Business?

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When it comes to the essentials of running a business, having the right tech is one of the core pillars every business owner needs to invest in. If you want to make your business a success, you need the right devices, network, and software to work smart and efficiently! 

 

But what tech will you actually need when you launch your business? Whether you’re working from home or a new office of your own, here are the basics for you.

 

Before Investing in Any Tech, Consider the Real Cost

 

You don’t need every single bit of software or new device for your business. Your budget won’t stretch that far and it shouldn’t need to either. 

 

Always be as careful and cautious as possible. Consider the real cost of any all tech purchases you’ve got your eye on by asking questions like these:

 

Do you really need it?

 

That’s the main issue to confront. A new app with built-in AI features that promises to simplify your workflow in minutes – sounds great, right?

 

But look at these innovations with a critical eye. 

 

Firstly, is the software really relevant to you and the way you work? And secondly, would you just be paying for something you’re managing just fine to begin with? 

 

What will it cost to maintain?

 

Anything you buy to work with is still going to be at risk of being dropped, getting the screen cracked, device faults and failures, etc. 

 

Buying them for your business doesn’t negate any of those risks! So you need to be aware of them, as well as what you can do to minimize both the cost of replacing something and the downtime that might arise due to a breakage. 

 

If you’re not a tech expert yourself, and you’re not in need of a fully staffed IT support, working with business device repair services could be just what you need instead. 

 

Your Business Tech: Our Basic Checklist

 

Laptop

 

Even better than a desktop, as you can take it wherever you need to go! And if you’re working from home, you don’t need to be sat at a desk all day long. 

 

Work phone

 

We strongly encourage you to separate the business from the personal at every opportunity. As such, make sure you have a different phone for work calls, messages, and emails. 

 

Cloud storage

 

You need to be able to access your documents and data wherever you are, so they can’t just be kept on a hard drive at home. Better to have a secure, encrypted cloud storage server for your business. 

 

A project management app

 

It’s hard to track progress on work without seeing it happen in real time! If you have more than one person working on something, use a project management app to keep everyone updated and working to a deadline.

 

When you launch a business, you’re going to need tech to get things done! Make sure you have the essentials at hand – and that you’ve budgeted properly for them. 

Categories
Business Mindset

Three Things To Consider When You Run A Business On The Financial Side

When you run a business, there are so many things that you need to consider. The last thing that you want is for your business to sink because you weren’t able to effectively manage it. It’s not always going to be a straightforward process, but it’s one that is going to be necessary for the success of your business, and that’s what you need to focus on.

 

So, you need to identify the areas in which you’re struggling and work on them. We’re going to be giving you three things to consider here, so keep reading if you would like to find out more. 

 

Sorting And Sticking To A Budget 

 

First, you need to make sure that you are sorting and sticking to a budget. You don’t want your business to end up sinking because you couldn’t manage the finances, as that doesn’t seem like something you want people to know. 

 

So, you need to make sure that you are setting a budget with the money that you do have, and sticking to it. We know that sticking to it is the hardest part of that, but you have to find a way. If you don’t, you’re going to overspend, and when you overspend, you’re going to run out of money. 

 

What Are Reasonable Business Expenses? 

 

You’re then going to need to decide what the reasonable expenses are that can be charged to your business. If you’re a company that has company cards, you need to be clear on what can and cannot be charged to them so that your employees know. 

 

There are a lot of employees who take advantage of things like this, and you don’t need that. So, defining what reasonable expenses are is imperative. We know that some industries are going to have more expenses than others, so that’s something that you’re going to need to plan for.

 

How Are You Paying Things? 

 

The last thing that we’re going to talk about is how you’re going to be paying things. As a business you have a range of options on how you’re going to pay for your goods and services that you purchase. Speak to your suppliers and see what their preferred method of payment is. Some of them will want you to use checks, which means using a check printing service is going to be important for you. Some will prefer bank transfers or debit card transactions.

 

You need to work out what is best for you, as well as what is best for them. You’re important too, and your needs are important too, so make sure they are being taken into account.

 

We hope that you have found this article helpful, and now see some of the things that you should be considering when it comes to business finances, and how you’re going to manage them. We understand that there are a lot of businesses that struggle with money, but once you decide to take control with this, you should see greater levels of success.

Categories
Business Clients Mindset

3 Ways to Boost Your Websites Conversion Rate

A lot of businesses don’t actually fail because they can’t attract visitors, you might already  good and that you’re offering a product or service that people want based on your market know that your business isn’t research.

But if your website doesn’t give people enough confidence or ease to actually do something once they arrive then you’re going to be losing customers.

In 2026 people are more impatient and more comparison driven than ever so this has to be something that’s right.

And with all kinds of scams and data breaches that happen (even to big businesses) people are also more wary of handing over their details than ever so you have your work cut out for you getting customers to convert.

But turning traffic into customers now isn’t about clever tricks, it’s more about removing any friction that can make them have doubt or hesitation. If you make decisions feel safe and the next step feel obvious then you’re onto a winner.

Here’s how you can go about it!

Make the Next Step Obvious


One of the very best ways to convert clicks into sales is to completely optimise your website for conversions.

You would would literally have your website designed with the next step in mind, whether that’s filling out a form or signing up for a newsletter and of course making a purchase.

That next step should be clear the moment someone lands on the page, with one main action per page (rather than lots of different competing buttons).

There are different kinds of conversion optimisation tools you can use which will help you target your specific customers in the right way like A/B testing, heat maps and user feedback surveys.

Things like session recordings and funnel drop off reports can help you see where people lose momentum or leave and then you can make changes based on exactly what’s going wrong instead of guessing. Improving your website’s design is a way to improve your conversion rates if there are certain things that are blocking customers along the way. 

 

Remove Friction From Support and Contact


Providing good customer service is another proactive way to convert clicks into sales, and its also something to get right in your business anyway.

With  positive customer experience, you can build trust and loyalty with your customers which can lead to repeat business and things like positive word of mouth referrals.

Good customer service on your website includes providing clear and easy to find contact information phone number, email address, physical address and social media buttons.

A clear FAQ section can remove common doubts as well before someone needs to reach out. A live chat support is a great option to consider too and can build trust as people will know they can get in touch if something happens to go wrong. 

 

Use Video to Answer Questions, Not Just to Look Good


Using videos is another effective strategy that’s well worth looking into when you’re looking to convert more leads into sales. 

Short videos can explain what happens after someone purchases or show how a product is used, which tend to be more useful than broad types of videos.

Also it’s been shown that placing videos near pricing or checkout sections often has more impact than placing them on general pages.

When you use videos properly on your website you can build trust and credibility with your visitors, which can lead to more sales over time.

Keep your videos short and to the point as visitors have short attention spans, so you’ll want to grab their attention quickly and get the message across with no messing around.

Using a specialist company like Fable Studios can be a lot more efficient than trying to everything yourself (and possibly getting it wrong.)

That way your videos are high quality and professional looking, since a poorly produced video can actually have the opposite effect and make your brand appear untrustworthy.

Categories
Business Clients Selling Success

7 Things Every Business Owner Needs to Thrive

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As a business owner, there are always going to be certain things that you need by your side in order to find the success that you’re looking for. You don’t always have to be the smartest, most educated, or knowledgeable person, but it is important that you know what matters when it comes to starting and growing a company. If you want your business to thrive, you’ll find that harnessing these five things is the way to do it. 

1. A Solid Idea

First of all, it’s really important that you have a solid business idea. You could have a lot of business experience or be an expert in the area that you want to move into. Yet, if your idea isn’t valid or you aren’t going to create a product or service that really helps people or solves their problem, you may find that you struggle to gain any traction. Having a really solid business idea and a plan of how to execute it can really support you here.

2. Strong Financial Acumen

One thing that will always support you when it comes to driving your business in the right direction is having a good sense of finances. This doesn’t mean you need to carry out every financial activity yourself. In fact, you may benefit from procuring accounting or payroll services to support you here. But you will benefit from understanding the financial side of things so that you can make effective decisions that will help you to grow the company.

3. Creativity and Flexibility

When it comes to the different traits and skills that may be beneficial to you in business, you will always find that being creative and flexible will really help you out. Flexibility is important because the nature of business itself is very dynamic. Things change regularly, and it’s important that you can adapt quickly. At the same time, you may need to be creative in your approach to solving problems, alongside injecting a lot of creativity into your sales and marketing to get to where you want to be. 

4. Connection and Communication

From here, the next thing that you need to make sure that you focus on within the business is connecting with the right people. When it comes to connecting with various stakeholders or networking and meeting new people, you never know what opportunities will come your way. At the same time, strong communication skills will always stand you in good stead. This is not just in your networking, but it’s to help you communicate the business mission and communicate with your employees and customers easily and effectively.

5. Specialist Knowledge

Understanding your industry is key to knowing client expectations, maintaining quality controls, pricing your product correctly, staying compliant and keeping up with competitors. If you’re researching how to start a tax business, you’ll first need to have an understanding of tax trends and technologies. If you’re opening a food business, coming from a background in food could be beneficial. Starting a marketing agency? You’ll need a good knowledge in marketing. Don’t jump into a field you know nothing about unless you’re willing to swot up.

6. Time Management Skills

Running a business is a juggling act that can quickly become overwhelming if you don’t learn how to manage your time correctly. You need to schedule time for marketing, admin and employee mentoring alongside any core tasks. As you make more money, you will be able to afford to recruit and outsource people to take over some of these tasks, but in the beginning you’ll need to be prepared to do a lot of it yourself. Keep a diary, try to maintain a healthy work-life balance and don’t burn the candle at both ends.

7. The Drive to Make it Work

Lastly, it’s always really important that you have the determination to drive your business forward and seek the success that you’re looking for. When it comes to making a business that goes on to thrive long into the future, you need to make sure that you approach things in the right way. You can have a great idea and know who to hire to help you, but if you don’t have the drive and ambition to push and take everything in the direction that you want it to go in, you may find that it’s really hard to make things click. Remember, ambition goes a long way!

Ready for a thriving business?

When you’re ready to put this altogether into an aligned and actionable plan, let’s talk. We’ll spend 30-45 minutes discussing your vision, where you want to go, and how my programs can support you to get there.

 

You can schedule a no-pressure 30-minute call by clicking here. You business is waiting on you to thrive! Let’s create a business you love together.

Categories
Business

How to Make Your Business Work Harder for You

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As a business owner, you always want to make sure that your business is working as hard for you as it can be. You don’t want to be working too hard in the business yourself. Instead, you need to make sure that things are streamlined and running well so that you can focus on growth and driving the business forward. Here’s how to do it. 

 

1. Get Organized

The number one place that you need to start here is by making sure that you are generally organized overall. When you want to spend less time working on the business, and you want the business to work for you, it’s important that the way you operate and run things is streamlined and organised. This can often mean making sure you are tidy and organised in your physical workspace and that you have your files, folders, emails, and calendar organised too. 

 

2. Outsource to Skilled Experts

It’s also important for you to make sure that you’re not trying to do everything in the business. It’s really likely that you have your areas of genius, and that should be what you’re focusing on. But the good news is you can find skilled experts who know how to handle everything from small business tax preparation to legal matters to sales and marketing. That way you can outsource key functions to different companies to support you in the everyday running of the business.

 

3. Hire an Assistant

At the same time, you may find that it is a really great idea for you to think about hiring an assistant. When you start to drill down on the idea of what your business working harder for you actually means, it will often require you to delegate more so that you can free up your time. If you want to increase your revenue and sales, it often means you need to stop working in the business and focus on growth. Hiring an assistant will enable you to do this. That way, they can take work off your plate so you can focus on the things that matter.

 

4. Use Software and Automations

Alongside this, you will find that it is really useful to bring in the right software packages that can support the everyday running of your business. Ultimately, when you know that you want your business to work harder for you so that you don’t feel like you’re spinning your wheels, you don’t want to be doing anything repetitive or spending too much time doing it manually. Instead, you can turn to great software packages and automations that will speed everything up for you.

 

5. Create Systems That Work for You

Lastly, it’s also really important that you can have systems that you know work for you, that you can rely on time and time again. This isn’t about the different software packages that you can bring in, however. It’s more about knowing what works for you in terms of things like sales, marketing, or even how you operate in business. When you have set procedures that feel good to you, get results, and always seem to work, making sure that you focus on these means that you are streamlining everything that you’re doing, and your business is consistently working hard to get results without you doing anything new.

Ready to make your business work for you?

If you’re ready for your marketing and business to work for you, let’s have a no-pressure 30-minute chat where we’ll discuss what’s working in your business, what’s not working, and how we can reach your goals faster.

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Business Content Marketing Uncategorized

Why Entrepreneurs Use YouTube and How it Helps to Improve Their Business

YouTube is one of the most popular social media platforms that have got countless audiences for marketing businesses. It measures two million active users globally. And YouTube outperforms as the most broadly used online platform among U.S. adults. 

Yet with more than 500 hours of video posted every minute effectively, YouTube is perfect for the brands and the entrepreneurs to uplift their business productivity. 

Based on the source from Global YouTube user growth, the report says that from 2016-2021, the total number of global users on YouTube increased by 9.2% in 2017 relatively to the previous year. In 2021, the user growth rate is predicted to slow down by 4.9% year after year. 

Why Does an Entrepreneur Work On YouTube?

YouTube lets entrepreneurs represent themselves in a different aspect of specific and innovative methods. People are wishing for perfect content that is faster to end, making your watch time using the short videos. YouTube is the ideal method that works more effectively that provides cost-efficient results instead of reading out longer articles or traveling to the industry for a conference. And YouTube generally has got no range on the method you make use of on the platform. 

Entrepreneurs on YouTube make the chances of displaying their content, possibly limitless. Yeah, YouTube is the ideal platform for setting one of the types of brand awareness. 

Hence YouTube is a genius brand-building option, yet how do you make a business develop using this brilliant brand-developing tool? You need to study the methods of those who have done it previously for you. 

How Did YouTube Support Entrepreneurs For Business?

The benefit of experiencing social media platforms as a business owner is mandatory for reaching your audience. Meanwhile, logging on to your social media platform is a simple process; trying to enhance your online presence means to be more challenging than it sounds. Take the world of YouTube, for instance. The video’s website has grown from common videos into the third most visited website around the globe. 

Do you know more than five billion videos are looked at regularly? With so many audiences’ eyes looking onto the platform of YouTube, where it is foolish for the entrepreneurs not to benefit the massive audience. We asked a few entrepreneurs and business owners how they advantage using YouTube. 

Here are some of the explanations about how they make use of YouTube for their entrepreneurship marketing. 

1. Write Fresh content: 

YouTube might not look like the perfect platform for marketing for a small scale business, yet making and sharing the ideal content can increase your reach and credibility. One factor that’s essential to be reminded of is to maintain the content. 

While checking out the most prominent YouTube channels, they have regularly higher volumes of the posted content. There are several methods to perform this. For instance, if you have a webinar, you could break it up into a series of videos, rather than merely one very long video. If you wish to have any infographics for your business, you can remodel those aspects in your video format, in which you can break down the infographics for viewers. Another method is to make short tutorials or demonstrations of how your products are worked. 

2. Share Your Story:

There are two possible methods to influence YouTube for your business. The first is to simply receive your story out there and reveal the people stories behind the work. These can be informal interviews, simple Q&A with your employees, what the developers help resolve the client’s issues, testimonials of customers or attract how the kitchen works, or even showcase an employee helping a customer in a particular manner. 

Think about what goes perfect for the business that can reveal your care, that you support, or might be factors that people don’t usually check. Another method to benefit from YouTube’s visibility helps to sky-high your business by merging up the customer points on your industry or that you would hear about from your sales or customer service teams. 

Meanwhile, Google has broken down the number of video clips that display in the search results; there are still chances to attract traffic from the videos showing in Google and posted on YouTube. When making video content, target why, how, what type of questions will most probably drive a video resulting in Google. These similar types of questions will also likely be searched by the users on YouTube that kickstart your business for your entrepreneur marketing, that provide you a chance to receive in front of the new audiences eye’s 

3. Make A Call-To-Action:

Are you using YouTube for business? It’s essential to add call-to-action both in your video as well as in the description below. While you can include links in the story, you shall also plan the methods you wish your audiences to react before you have posted. Always call-to-action might add subscribing to your YouTube channel, making feedback, sharing the YouTube video on social media networks, or any extra activities that you would like to check. When worked properly, it supports you to increase the conversion rate and target competition. 

4. Identify Your Audience:

To understand the ideal method to use YouTube that gains engagement with more likes for your specific business, it’s essential to know about your audience. It is the primary key role to classify which type of content will enhance your other social media channels like Twitter, Facebook, and Instagram. You also need to know a perfect suit for checking one and targeting your efforts where your audience lives and plays. With that being told, the general YouTube viewer is an older millennial holding from 25 to 34. 

Particular demographics can be tougher to come by, yet the platform as a complete target primarily on checking patterns and channel’s chances for subject niche content. Make use of the benefit and identify a method to connect individually with your customers. YouTube gives you a great medium to represent yourself in a process that your audience feels like they understand you. 

How Does YouTube Support its Entrepreneurs in Marketing?

Several YouTube users reach the website to check the videos from the artists and musicians and even from the other users. YouTube also features videos and ads from their businesses. They serve as a platform that companies can use and other advertising tools to resonate with their audience about their services and products. 

  1. Educational process
  2. Company’s Promotional process
  3. Advertising process.

Wrap-Up Points:

Today, we have discussed the concepts of why entrepreneurs make use of YouTube and how it supports to enhance their business. Moreover, in the digital world, YouTube is a gold-digger that easily supports the business people to outrank their products and gain a massive audience range on YouTube. 

I hope you liked this article. Thanks for reading!

Author Bio

Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well-established IOT blogs and she has been into Internet Marketing for two years.

Categories
Business Selling Success

Attracting Clients with Your Marketing Message in 3 Steps

 

 

Do you want more clients? Start by attracting clients with your marketing message. Here are three easy steps.

 

If you’re feeling stuck, frustrated, and disheartened right now, then you’ll continue to feel this way unless you make some changes.

 

If you want to draw in more clients organically using your brilliance, then start by having a marketing message that resonates and is clear to your audience.

 

When I work with my clients one on one, we follow this path to their success because I know once they have their message down, they can post and create content that trail blazes them to success!

 

Ready to move into the three steps to attract clients FAST with your marketing message? 

Let’s get into it now!

Step 1: Have a Clear Marketing Message

Recently, I worked with a private client whose content was too long and wordy. She wasn’t getting the engagement she wanted because her message was blurred inside her content she was posting.

 

She needed to create shorter posts while educating her audience through live videos. That is what was going to keep her on point and have more fun with her marketing.

 

Your message needs to be utterly clear and concise.

 

If your message is not clear enough, then people have no idea what you do and how you can serve them. If your content is getting wordy, full of jargon, and concepts they don’t understand, they are going to continue strolling.

 

One way to make your message clear and concise is by posting little sentences to gain attention like telling people what they want and what they need to do to get it.

 

Here are a few examples of what I have done recently to give you an idea of how clear and to the point my content is:

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Step 2: Attracting Clients by Knowing Your Audience

You need to know who your audience is. If you are speaking to everyone, then you’re going to market to no one.

 

When I work with my clients, this is one of the first things we work on together. Once I can understand their audience, we can then create a clear and concise message that resonates with the people they want to reach.

 

After discovering who your ideal audience is, you need to speak to the results that they want.

Don’t get technical, just stick to what they desire and how you can create that result.

For example, I help my clients create more money and clients so they can have more free time to do what they want to do.

 

One of my clients helps women feel beautiful and confident in their bodies through the clothes they wear so they can create more opportunities for themselves (think promotions, getting more speaking engagements, making more money, etc.).

Step 3: Leverage Your Time

Now that you know your message and your audience, let’s leverage your time so you’re not spending it all creating content and being on social media.

You got a business to run, so let’s make sure your time is being spent wisely.

Once you have the results that your audiences want, then you start posting that on social, your blogs, podcast, or anywhere else you love to share your knowledge. Check out my Facebook page for examples.

Next, you want to have a follow-up system so when you do get engagement, you know exactly how to get someone from your post onto your calendar.

Hint: It all takes place in private messages.

This simple strategy consists of having a content calendar to know what to say, when to say it, and on what platform to say it on.

 

This leverages your time and energy – trust me.

Attracting Clients with Your Marketing Message System Today

Profitable Content is the essential guide to entrepreneurs who desire to craft compelling and effective content that captivates their audiences and converts them into loyal and paying customers!

 

Learn the simple and effective D.E.A.R.S. Content Framework System to turn your audience into devoted customers with EASE!

 

Inside the Profitable Content Planner, you’ll discover:

  • Real-world success stories and examples that illustrate the strategies and tactics that work.
  • Workbook pages to implement for your own content.
  • Brainstorm, outline, and plan your unique content ideas from the D.E.A.R.S. Content Framework System.
  • A 90-Day Planner content calendar using the simple Content and Storytelling Framework to implement for your own business.
  • Uncover valuable content bonuses that will enhance your content marketing game to create more visibility and clients!

The Profitable Content Planner is here to guide you every step of the way. Don’t just create content; create a content strategy that drives results. Your profitable social media journey starts now!

The workbook is fillable so you can strategize your content on the go!

 
Categories
Business Selling Success

Sell Your Black Friday Offer with Ease with these 5 Steps!

Sell Your Black Friday Offer with Ease

Black Friday is coming up quickly and this means that if you’re not ready for it, you may miss an incredible opportunity to sell your Black Friday offer!

Black Friday is the beginning of the holiday season and people are in the right frame of mind to buy!

As business owners, we want to appeal to those who are business owners since Black Friday is an excellent time to invest in your business at a discounted price.

But if you have no plan to promote your offer, then you could miss an opportunity to serve potential clients.

Now is the time to get your Black Friday Offer ready to sell so you work with more people, help reach your revenue goals, and be of service to those who are ready to kick start the new year with a bang!

Step 1: Have Something to Sell on Black Friday

This is probably the most important step here. If you have nothing to sell, you’re not going to make any money.

What are a few good offers to sell during this time? Here are some ideas that I’ve seen work for entrepreneurs in the past and I know it can work for you too:

  • Online Courses
  • Group Programs
  • Free or Paid Challenges
  • Private Calls
  • Workshops
  • Videos
  • Workbooks
  • Books
  • Combination of courses between two or three different people

One of my clients is selling her online course and affirmation cards for her Black Friday sale. Another is selling her books at a discounted price. Mine is a new group program and one of my online courses.

If you have several offers, then consider bundling them together. Or if you have a business bestie, then combine your courses or programs together and offer them to your audiences.

There is no right or wrong way here. The only “rule” to remember is to discount it to fit the Black Friday excitement.

Step 2: List out the struggle and results in your program offers

After deciding what it is you are going to offer, it’s time to list out the struggle that your ideal customers are going through and the solution or results they will find within your offer.

There’s an exercise in the Turn Your Brilliance into a High-Ticket Offer that Converts workbook that really helps you with this, so download the workbook and practice the exercise.

Step 3: Create Teaser Content to Sell Your Black Friday Offer

You want to gain interest from your audience by creating teaser content for your offer.

Here’s how to do that in 3 steps:

Step 1: Identify the core ideas, modules, or lessons in your offer. Write that down.

Step 2: What struggle does each of these main ideas, modules, or lessons cover? Write that down.

Now ask the same question, but instead of struggle, write in “result”.

Step 3: Once you see the struggle and the result that your offer has, it’s time to write teaser content!

Write out between 10-15 teaser content posts for social media that will reflect one of the struggles your audience is facing or a result they want.

Each one should be 1-3 sentences long and always have a call to action at the end. Then you put the link to your offer in the comments.

For example, when I was hosting a free 7-Day Bootcamp, I wrote content like this:

“Learn to create content without writing one word! Join Start a Blog that Converts like Crazy Bootcamp!”

“Want to stand out from all the other bloggers? Find out how in the Start a Blog that Converts like Crazy Free Bootcamp!”

Have fun with this too. Ask questions and ask participants to respond with an emoji or a gif!

Step 4: Create a Promotional Content Calendar

After coming up with content and video ideas for your offer, the next step is to create a promotional content calendar for the duration of your sale so you know when to post and where to post.

This includes content for videos, social media, emails, and any other ways you connect with your audience.

You want to start the teaser content and videos immediately.

Build the suspense from here until the week of Black Friday and then roll with the excitement until Cyber Monday. Don’t forget to create doors closing content too!

You can read how to create a content calendar by reading this article.

Step 5: Sell Your Offer With a Reach Out Funnel System

When people are interacting with your teaser posts and videos, you want to have a plan to reach out to these people to invite them to your offer.

If there are people who you believe will be a good fit for your offer, reach out to them via Messenger or email and let them know you have something you believe would be a good fit for them (and it’s discounted!).

The way you’re going to sell more of your offer is through reaching out to people and getting into Messenger when people interact with your posts.

You need to have a funnel system on what to say and when to send the link to your offer through Messenger so you can close more deals.

The reason it works is that it’s private and if they need to chat with you, you can set that up immediately.

Black Friday, here I come!

Your Black Friday sale begins today and it’s time that you get your content in action and start planning out how you’re going to sell your Black Friday offer now!

Don’t be waiting till the week of or the last minute, get prepared now so your Black Friday Sale will be easy.



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Business Coaches and Speakers

3 Ways to Sell Your High-Ticket Offer with Ease

3 ways to sell your high-ticket offer

How many of you LOVE selling your offers? Selling your offers can be scary, right? Especially when you have jumped up your price point or just created your high ticket offer. Let me tell you about 3 ways to sell your high-ticket offer with confidence and ease!

Do you feel like a deer in the headlights right now?

I totally get it and it’s very common for just about every entrepreneur to struggle with selling their new offers to potential clients.

But what if selling your high-ticket offer felt good and it was easy? It can be once you’ve built your confidence muscle to get clients in the door.

It can be easy when you come from a place of giving without attachment and just being of service to people.

If you’re new to creating high-ticket offers, then I want to encourage you to go back and read this series, Create and Sell Your High Ticket Offer, where we started out with creating an offer from your brilliance.

The next step was adding irresistible bonuses to your package and last week, it was all about pricing your offer so you can stand out, create more cash flow, and be in the space of receiving!

There’s even a free downloadable workbook that goes with the series where it walks you through how to implement the content so you can begin selling your new high-ticket offer ASAP (also, it has two marketing tips that are easy and gets clients fast inside the workbook)!

Ready to market and work with incredible clients while receiving money all at the same time?

Here are three ways how to market your offer with confidence and ease:

1. Market to Sell Your Offer

You want to market your new offer by talking about it! If you’re rolling your eyes like, “Duh, Monica,” then listen on.

When it comes to your offer, you are solving a problem with it. Take some time to identify what it is that your offer solves. That’s the first of the three ways to sell your high-ticket offer!

Start by writing down the transformation your audience will receive after they work with you. Next, write down the opposite of that transformation. This is usually their pain or struggle.

When you’re working on marketing content for your high-ticket offer, you want to write about those pain points and really get into the emotion of how they are feeling right now.

Let them know you have a solution for their problem and all they have to do is leave a comment or reach out to you through Messenger. Maybe it’s “reply to this email.”

Consider even creating a content calendar for your high-ticket offer so you know how to promote your offer all throughout the year.

Wherever you’re sharing or selling your high-ticket offer, make sure your call to action is to get on a call with you. When you’re on a call with someone, you’re able to understand where they are and how to present your offer to them in a one-on-one conversation.

Asking simple questions that relate to your audience’s pain also works as marketing content. Just make sure you got a plan for when people start to engage with your content so you can get on a call with these people.

2. Reach Out to People

I think reaching out to people is one of the best ways to get on a call with someone quickly!

I also know many of you are cringing at the thought of reaching out to people because you’ve had a bad experience with someone who was bad at reaching out to you.

Here’s the difference between you and them: you are reaching out to people because you care about their future and their life.

They are not just someone to recruit or to get money out of – you’re reaching out to them because you genuinely see their transformation and you want it to come to pass and you know you can help them!

The easiest way to reach out to people is by doing the 9-word email, by saying, “Hey Sue! I was thinking about you! How are you?” And then once they reply, move into asking how their life or business is.

Example: I reached out to someone recently and said, “Hey Sue, I’ve been thinking about you lately. How have you been?” Once she replies, I am going to respond with, “How’s business?”

Next, I am going to invite her on a call to give her some ideas if she wants to schedule a time with me.

It’s easy and it works to get people onto your calendar fast!

Plus, I have two extra marketing tips in the workbook, Turn Your Brilliance into a High Ticket Offer that Converts, which you can download for FREE!

3. Talk About It

Seriously, I know so many entrepreneurs (even my own clients) who don’t talk about their offers enough!

If you’re unsure how or where to share and talk about your offers, then here’s a small list of where to share and chat about it until you’re blue in the face (of course that will never happen because you love what you do):

  • Social Media
  • Live Video
  • Courses
  • Workshops (paid or free)
  • Podcasts you’re invited onto
  • Virtual Summits
  • Conferences that you speak at or attend

The 3 Ways to Sell Your High-Ticket Offer

Go ahead and market your offer, reach out to people, and talk about it, wherever you are online – and even offline.

Regardless of what time of the year it is, it’s always the time to sell your offer! If you’re feeling unsure of what your offer could be or how to price it, then download the free workbook now!

Turn Your Brilliance into a High Ticket Offer that Converts is a Free Workbook that teaches you the exact steps to:

  • Create an offer where you’re working inside of your brilliance so you’re able to offer higher quality work with ease
  • Understand how to add bonuses that are not giving more of your time, but allowing you to work within the time you want to work in
  • Price your offer that feels good to you and your future clients (get coaching on credit card information too!)
  • A tutorial on how to market your offer effortlessly!
  • And more!

What are you waiting for? Go ahead and download the workbook today and get started with creating and selling your high-ticket offer now!