Categories
Business Mindset

Three Things To Consider When You Run A Business On The Financial Side

When you run a business, there are so many things that you need to consider. The last thing that you want is for your business to sink because you weren’t able to effectively manage it. It’s not always going to be a straightforward process, but it’s one that is going to be necessary for the success of your business, and that’s what you need to focus on.

 

So, you need to identify the areas in which you’re struggling and work on them. We’re going to be giving you three things to consider here, so keep reading if you would like to find out more. 

 

Sorting And Sticking To A Budget 

 

First, you need to make sure that you are sorting and sticking to a budget. You don’t want your business to end up sinking because you couldn’t manage the finances, as that doesn’t seem like something you want people to know. 

 

So, you need to make sure that you are setting a budget with the money that you do have, and sticking to it. We know that sticking to it is the hardest part of that, but you have to find a way. If you don’t, you’re going to overspend, and when you overspend, you’re going to run out of money. 

 

What Are Reasonable Business Expenses? 

 

You’re then going to need to decide what the reasonable expenses are that can be charged to your business. If you’re a company that has company cards, you need to be clear on what can and cannot be charged to them so that your employees know. 

 

There are a lot of employees who take advantage of things like this, and you don’t need that. So, defining what reasonable expenses are is imperative. We know that some industries are going to have more expenses than others, so that’s something that you’re going to need to plan for.

 

How Are You Paying Things? 

 

The last thing that we’re going to talk about is how you’re going to be paying things. As a business you have a range of options on how you’re going to pay for your goods and services that you purchase. Speak to your suppliers and see what their preferred method of payment is. Some of them will want you to use checks, which means using a check printing service is going to be important for you. Some will prefer bank transfers or debit card transactions.

 

You need to work out what is best for you, as well as what is best for them. You’re important too, and your needs are important too, so make sure they are being taken into account.

 

We hope that you have found this article helpful, and now see some of the things that you should be considering when it comes to business finances, and how you’re going to manage them. We understand that there are a lot of businesses that struggle with money, but once you decide to take control with this, you should see greater levels of success.

Categories
Business Clients Mindset

3 Ways to Boost Your Websites Conversion Rate

A lot of businesses don’t actually fail because they can’t attract visitors, you might already  good and that you’re offering a product or service that people want based on your market know that your business isn’t research.

But if your website doesn’t give people enough confidence or ease to actually do something once they arrive then you’re going to be losing customers.

In 2026 people are more impatient and more comparison driven than ever so this has to be something that’s right.

And with all kinds of scams and data breaches that happen (even to big businesses) people are also more wary of handing over their details than ever so you have your work cut out for you getting customers to convert.

But turning traffic into customers now isn’t about clever tricks, it’s more about removing any friction that can make them have doubt or hesitation. If you make decisions feel safe and the next step feel obvious then you’re onto a winner.

Here’s how you can go about it!

Make the Next Step Obvious


One of the very best ways to convert clicks into sales is to completely optimise your website for conversions.

You would would literally have your website designed with the next step in mind, whether that’s filling out a form or signing up for a newsletter and of course making a purchase.

That next step should be clear the moment someone lands on the page, with one main action per page (rather than lots of different competing buttons).

There are different kinds of conversion optimisation tools you can use which will help you target your specific customers in the right way like A/B testing, heat maps and user feedback surveys.

Things like session recordings and funnel drop off reports can help you see where people lose momentum or leave and then you can make changes based on exactly what’s going wrong instead of guessing. Improving your website’s design is a way to improve your conversion rates if there are certain things that are blocking customers along the way. 

 

Remove Friction From Support and Contact


Providing good customer service is another proactive way to convert clicks into sales, and its also something to get right in your business anyway.

With  positive customer experience, you can build trust and loyalty with your customers which can lead to repeat business and things like positive word of mouth referrals.

Good customer service on your website includes providing clear and easy to find contact information phone number, email address, physical address and social media buttons.

A clear FAQ section can remove common doubts as well before someone needs to reach out. A live chat support is a great option to consider too and can build trust as people will know they can get in touch if something happens to go wrong. 

 

Use Video to Answer Questions, Not Just to Look Good


Using videos is another effective strategy that’s well worth looking into when you’re looking to convert more leads into sales. 

Short videos can explain what happens after someone purchases or show how a product is used, which tend to be more useful than broad types of videos.

Also it’s been shown that placing videos near pricing or checkout sections often has more impact than placing them on general pages.

When you use videos properly on your website you can build trust and credibility with your visitors, which can lead to more sales over time.

Keep your videos short and to the point as visitors have short attention spans, so you’ll want to grab their attention quickly and get the message across with no messing around.

Using a specialist company like Fable Studios can be a lot more efficient than trying to everything yourself (and possibly getting it wrong.)

That way your videos are high quality and professional looking, since a poorly produced video can actually have the opposite effect and make your brand appear untrustworthy.

Categories
Business Mindset

The #1 Mistake Entrepreneurs Make that Kills Their Businesses

I have seen this mistake made by entrepreneurs over and over again.

You know how I know?

Because I’ve done it myself and it’s KILLING your (and my) business.

This ONE thing is destroying your vision and it’s butchering what you want to create in the world. 

First of all, I want to say that I hate learning hard lessons; however, I am also grateful that I did learn this one lesson in particular in order to get my head on straight to play the game I want to play.

And it has given me this opportunity to share what this mistake is that is killing your whole business when you know you’re up to a bigger game. I can share it because I know many of you are practicing this, and it’s annihilating the big game you are playing.

Wonder what this mistake is? Let’s get on with it so you can stop playing a small game and step into the big one you’ve been dreaming of.

Your growth is stunted.

Many of you are trying to grow your business, but you just feel like you can’t get anywhere. 

You see so many people creating $5,000 and $10,000 a month in their businesses and you want to get there, but it’s not happening. 

You’re doing all the things you feel like you just keep spinning your wheels. Can you identify with that?

If so, keep reading.

You offer too many services.

Perhaps you’re feeling like, “If I offer this and I offer that and if I sell so many of that, then I can grow my business.” 

Raise your hand if you have fallen into that way of thinking before? 

How many of us (myself included) have thought, “If I make this small offer and lead it to a bigger offer and lead that one to my $5,000 offer, then I can grow my business!”

I have even talked about this in my past blogs. 

But here is the deal ladies and gentlemen: I’m not playing that game and I don’t think you are either. 

Your Smallness is Killing Your Big Game

Here’s the mistake that’s killing your business and destroying your growth: I have come to realize that I’ve been stunting my own growth and I had to get back to my vision, and back to what work I want to do in the world.

What is this that I have been hinting at and haven’t said yet? Here is it:

You are charging pathetic prices for work that you don’t even want when you know your game is to make the big bucks with larger packages that are in your realm of genius and actually will make the difference you want to make in the world.

Here are examples of how I practice this same mistake recently:

I took on a project where I was charging $35/hour and it was outside of my genius. But because it was money, and I was “trying to help” someone out, I said I’ll do it. 

I also thought, “Oh it might give me more clients, or maybe this particular person would become a client”.

I also took on a project, in which I didn’t want to begin with, undercharge myself, and outsourced the work, thinking all was going to be good.

That project turned out to be a nightmare and I was put in a position where my head was on the chopping block so to speak.

And the work was something I didn’t want to do but I took the work because I thought of the money (which was minimal) and I was “helping” someone out.

That’s not what I’m out to create in my life or in my client’s lives.

I had to learn a very hard lesson that kept me awake at night. My high-end clients NEVER keep me away at night.

If I’m out to create a $5,000 or $10,000 month, working for $35/hour is not going to lead me to those $5,000 or $10,000 months.

I was literally destroying and stunting my growth.

How many of you have coaching packages in the thousand dollars and yet you’re still taking on work that’s $35 an hour? 

Perhaps you’re still offering packages that are way under price and under the skills you know you’re truly are amazing at?

When you practice this mistake, you’re doing yourself and these potential clients a disservice.

And if I want to make a real impact in this world, the way I want to, then that means I need to charge more. I need to stop doing all these small projects.

I had to learn that I can’t be offering to work for minimum money if I wanted to create $5,000 and $10,000 months. 

So here’s what I want to tell you:

If you want to make the big bucks, you want to serve the world in a big way, and you love to coach or you love to do whatever you’re doing, I want to tell you to put these little hourly projects aside.

The little packages are not utilizing you, your brilliance, your message, and especially your vision. If you have a big vision like I think you have, then it’s time to stop undercharging yourself and giving people hourly work.

Stop doing the shitty little jobs. It’s not serving you. It’s not serving your genius and it’s not serving that God-given gift that God gave you and it’s not serving the world. 

Stick with your high-end coaching offers.

Market your high-end offer. Let people know what your high-end offer is. Sell your high-end offer only. 

If people come to you because they heard you do the little offers, then you can say, “You know, I don’t offer that, but this is what I do offer and I could do this for you. And I’m going to charge $5,000 for a six-month program.” Or whatever it is that you are doing and you’re charging for that high-end offer. 

Market that Bad Boy

The next step is you want to create content for your high-end packages.

If you have no idea where to start, let’s get on a call. I can give you some ideas to get you started. 

If you’re out to make $10,000 months, then let’s hop on a call. Let me give you some ideas on how to start creating content that markets your high end offers because that is going to utilize your voice and your brilliance and what you’re good at, you go to serve the world at a higher level than what you are right now.

If you’re not achieving your high-end goal and every month you’re not hitting it because you are too busy working on shitty little projects and shitty little packages that you have no business in doing, then it’s time to shift that and start making some damn money!

It’s a whole new ballgame when you decide to show up for yourself. And if you’re up for big things in 2020, then you have to step up.

Stop, destroying your growth and stop killing your business and start focusing on your high-end offer to start making the true difference you want to make in this world and in your life.

You deserve it.