Category: Selling Success

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Odd Ten Ways Your Business Can Stand Out From The Crowd

When you have an idea for a business, it is really difficult to not let it consume you in terms of what you want to do and your ambition for it. You will, of course, think it is a winning idea, but is it unique? The chances are there is likely to be something similar out there already, but that doesn’t mean to say that you can’t take this idea and run with it yourself. However, you do need figure out how your business will stand out from the crowd and you will compete with competitors in your market? What makes your business different? This is when you may want to try out some of the suggestions below to help your business stand out from the crowd.

 

Be creative on social media

 

A great way to be a little unique and different with your business is to be creative on social media. It can be one of the easiest ways that you can differentiate yourself from competitors. Of course, the main purpose of your social media platforms would be to gain sales and generate business, but you don’t always want to take a sales approach with your posts. You could be a little more creative and share information that will benefit your audience, perhaps give an insight into the business and be the face behind the platform. Using other tools like live video or options like Instagram stories, for example. It could help your immensely. 

 

Have an organic and engaged audience

 

The big thing about social media is creating and maintaining an engaged audience. You want to ensure that the followers that are looking at your content are genuinely interested in your business, without it looking like a numbers game. So many people try to cheat the system these days and buy followers, when actually, it is always going to be good to build it up slowly. You benefit in the long run. 

 

Have a killer website

 

It may be an obvious thing to think about, but with so much being done online these days you do need to ensure that you have a website that can stand out from the crowd. This is when you think about not just the content there but how quick the pages load up, how responsive your site is, and whether your branding stands out. It might be worth speaking with a digital agency to ensure that you have everything you need with your website to ensure that it is working hard for you and your business. 

 

Create an app for your business 

 

A great step to take for your business might be to consider something like a smartphone application. It can be a great addition to the way clients and customers can deal with your business, and may be different from other businesses in your field. Of course, it might be worth looking into all of the ways that this can be developed, especially from the software side of things. This is when things like an offshore developer rates comparison can be informative. Make sure you take the time to think about what it is you want your app to do, either to be a way of generating and making sales, or perhaps purely informative. 

 

Focus on your local community

 

There has been a recent shift in the way people shop recently, and you may find that more people want to focus on shopping locally and supporting small businesses. This could work in your favour and is definitely something that you should explore. It might be worth getting involved in local events, advertising and sponsoring, or even having a pop-up shop as another way to sell. 

 

Deliver great customer service

 

There is no denying that a business needs great customer service in order to thrive, so you may want to think about whether or not you are providing a decent level. It is simple things such answering phone calls, or responding to emails. Adhering to dispatch times and ensuring that products are packaged up correctly. 

 

Create a powerful offer to generate business

 

If you want to be different, then you may need to think about how you as a business can generate more sales than any competitors out there. One sure fire way of doing that is to create an offer that is powerful and attracts those customers to your website or door. It might be a big sale, a huge discount, or the launch of a new product or service. Make it count. 

 

Be unique to your competitors

 

It is always going to be good to keep an eye on competitors out there that are doing things in your remit of business, but do not attempt to copy what it is they are doing. Instead strive to be different and take a unique approach to market. Whether that is doing things differently online, offering something new, or simply just giving out great service. There are so many ways to be different that you don’t need to be the same as others. 

 

This extends to how you find your team, too. Looking for new talent means you might need to think beyond traditional hiring methods. Focusing on specific sectors or highly technical roles often requires a targeted search to find candidates with the right expertise. For instance, securing specialized professionals often involves working with medtech recruiters who understand the unique demands of the healthcare technology field. This approach helps bring in individuals who can genuinely contribute to your distinctive market strategy.

 

Be honest about your products and services 

 

There will always be mishaps, there will always be problems and mistakes that have been made, and as a business owner it is up to you to ensure that you fix them as quickly as possible. Make sure you address complaints, make sure they are handled, as this goes towards rebuilding a decent level of customer service. On the back of that, it is also worth being honest about things. Show customer feedback, be honest if there is an issue, or generally make sure people are aware of how to use a product or to get the best out of a service. In the end, the customers and clients will be thankful for such a great service from you. 

 

 Start a business blog to run alongside your website 

 

Finally, you may want to think about how you can start a blog that could help your business shine. It is an informal way of people getting the right information for your products and services, and also can be a great help with things like search engine optimisation. Thankfully, there are a lot of guides online that can help you get started with yours. 

 

Let’s hope these tips help you to get your business to stand out from the crowd. 

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Business Clients Selling Success

7 Things Every Business Owner Needs to Thrive

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As a business owner, there are always going to be certain things that you need by your side in order to find the success that you’re looking for. You don’t always have to be the smartest, most educated, or knowledgeable person, but it is important that you know what matters when it comes to starting and growing a company. If you want your business to thrive, you’ll find that harnessing these five things is the way to do it. 

1. A Solid Idea

First of all, it’s really important that you have a solid business idea. You could have a lot of business experience or be an expert in the area that you want to move into. Yet, if your idea isn’t valid or you aren’t going to create a product or service that really helps people or solves their problem, you may find that you struggle to gain any traction. Having a really solid business idea and a plan of how to execute it can really support you here.

2. Strong Financial Acumen

One thing that will always support you when it comes to driving your business in the right direction is having a good sense of finances. This doesn’t mean you need to carry out every financial activity yourself. In fact, you may benefit from procuring accounting or payroll services to support you here. But you will benefit from understanding the financial side of things so that you can make effective decisions that will help you to grow the company.

3. Creativity and Flexibility

When it comes to the different traits and skills that may be beneficial to you in business, you will always find that being creative and flexible will really help you out. Flexibility is important because the nature of business itself is very dynamic. Things change regularly, and it’s important that you can adapt quickly. At the same time, you may need to be creative in your approach to solving problems, alongside injecting a lot of creativity into your sales and marketing to get to where you want to be. 

4. Connection and Communication

From here, the next thing that you need to make sure that you focus on within the business is connecting with the right people. When it comes to connecting with various stakeholders or networking and meeting new people, you never know what opportunities will come your way. At the same time, strong communication skills will always stand you in good stead. This is not just in your networking, but it’s to help you communicate the business mission and communicate with your employees and customers easily and effectively.

5. Specialist Knowledge

Understanding your industry is key to knowing client expectations, maintaining quality controls, pricing your product correctly, staying compliant and keeping up with competitors. If you’re researching how to start a tax business, you’ll first need to have an understanding of tax trends and technologies. If you’re opening a food business, coming from a background in food could be beneficial. Starting a marketing agency? You’ll need a good knowledge in marketing. Don’t jump into a field you know nothing about unless you’re willing to swot up.

6. Time Management Skills

Running a business is a juggling act that can quickly become overwhelming if you don’t learn how to manage your time correctly. You need to schedule time for marketing, admin and employee mentoring alongside any core tasks. As you make more money, you will be able to afford to recruit and outsource people to take over some of these tasks, but in the beginning you’ll need to be prepared to do a lot of it yourself. Keep a diary, try to maintain a healthy work-life balance and don’t burn the candle at both ends.

7. The Drive to Make it Work

Lastly, it’s always really important that you have the determination to drive your business forward and seek the success that you’re looking for. When it comes to making a business that goes on to thrive long into the future, you need to make sure that you approach things in the right way. You can have a great idea and know who to hire to help you, but if you don’t have the drive and ambition to push and take everything in the direction that you want it to go in, you may find that it’s really hard to make things click. Remember, ambition goes a long way!

Ready for a thriving business?

When you’re ready to put this altogether into an aligned and actionable plan, let’s talk. We’ll spend 30-45 minutes discussing your vision, where you want to go, and how my programs can support you to get there.

 

You can schedule a no-pressure 30-minute call by clicking here. You business is waiting on you to thrive! Let’s create a business you love together.

Categories
Business Selling Success

Attracting Clients with Your Marketing Message in 3 Steps

 

 

Do you want more clients? Start by attracting clients with your marketing message. Here are three easy steps.

 

If you’re feeling stuck, frustrated, and disheartened right now, then you’ll continue to feel this way unless you make some changes.

 

If you want to draw in more clients organically using your brilliance, then start by having a marketing message that resonates and is clear to your audience.

 

When I work with my clients one on one, we follow this path to their success because I know once they have their message down, they can post and create content that trail blazes them to success!

 

Ready to move into the three steps to attract clients FAST with your marketing message? 

Let’s get into it now!

Step 1: Have a Clear Marketing Message

Recently, I worked with a private client whose content was too long and wordy. She wasn’t getting the engagement she wanted because her message was blurred inside her content she was posting.

 

She needed to create shorter posts while educating her audience through live videos. That is what was going to keep her on point and have more fun with her marketing.

 

Your message needs to be utterly clear and concise.

 

If your message is not clear enough, then people have no idea what you do and how you can serve them. If your content is getting wordy, full of jargon, and concepts they don’t understand, they are going to continue strolling.

 

One way to make your message clear and concise is by posting little sentences to gain attention like telling people what they want and what they need to do to get it.

 

Here are a few examples of what I have done recently to give you an idea of how clear and to the point my content is:

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Step 2: Attracting Clients by Knowing Your Audience

You need to know who your audience is. If you are speaking to everyone, then you’re going to market to no one.

 

When I work with my clients, this is one of the first things we work on together. Once I can understand their audience, we can then create a clear and concise message that resonates with the people they want to reach.

 

After discovering who your ideal audience is, you need to speak to the results that they want.

Don’t get technical, just stick to what they desire and how you can create that result.

For example, I help my clients create more money and clients so they can have more free time to do what they want to do.

 

One of my clients helps women feel beautiful and confident in their bodies through the clothes they wear so they can create more opportunities for themselves (think promotions, getting more speaking engagements, making more money, etc.).

Step 3: Leverage Your Time

Now that you know your message and your audience, let’s leverage your time so you’re not spending it all creating content and being on social media.

You got a business to run, so let’s make sure your time is being spent wisely.

Once you have the results that your audiences want, then you start posting that on social, your blogs, podcast, or anywhere else you love to share your knowledge. Check out my Facebook page for examples.

Next, you want to have a follow-up system so when you do get engagement, you know exactly how to get someone from your post onto your calendar.

Hint: It all takes place in private messages.

This simple strategy consists of having a content calendar to know what to say, when to say it, and on what platform to say it on.

 

This leverages your time and energy – trust me.

Attracting Clients with Your Marketing Message System Today

Profitable Content is the essential guide to entrepreneurs who desire to craft compelling and effective content that captivates their audiences and converts them into loyal and paying customers!

 

Learn the simple and effective D.E.A.R.S. Content Framework System to turn your audience into devoted customers with EASE!

 

Inside the Profitable Content Planner, you’ll discover:

  • Real-world success stories and examples that illustrate the strategies and tactics that work.
  • Workbook pages to implement for your own content.
  • Brainstorm, outline, and plan your unique content ideas from the D.E.A.R.S. Content Framework System.
  • A 90-Day Planner content calendar using the simple Content and Storytelling Framework to implement for your own business.
  • Uncover valuable content bonuses that will enhance your content marketing game to create more visibility and clients!

The Profitable Content Planner is here to guide you every step of the way. Don’t just create content; create a content strategy that drives results. Your profitable social media journey starts now!

The workbook is fillable so you can strategize your content on the go!

 
Categories
Business Selling Success

Sell Your Black Friday Offer with Ease with these 5 Steps!

Sell Your Black Friday Offer with Ease

Black Friday is coming up quickly and this means that if you’re not ready for it, you may miss an incredible opportunity to sell your Black Friday offer!

Black Friday is the beginning of the holiday season and people are in the right frame of mind to buy!

As business owners, we want to appeal to those who are business owners since Black Friday is an excellent time to invest in your business at a discounted price.

But if you have no plan to promote your offer, then you could miss an opportunity to serve potential clients.

Now is the time to get your Black Friday Offer ready to sell so you work with more people, help reach your revenue goals, and be of service to those who are ready to kick start the new year with a bang!

Step 1: Have Something to Sell on Black Friday

This is probably the most important step here. If you have nothing to sell, you’re not going to make any money.

What are a few good offers to sell during this time? Here are some ideas that I’ve seen work for entrepreneurs in the past and I know it can work for you too:

  • Online Courses
  • Group Programs
  • Free or Paid Challenges
  • Private Calls
  • Workshops
  • Videos
  • Workbooks
  • Books
  • Combination of courses between two or three different people

One of my clients is selling her online course and affirmation cards for her Black Friday sale. Another is selling her books at a discounted price. Mine is a new group program and one of my online courses.

If you have several offers, then consider bundling them together. Or if you have a business bestie, then combine your courses or programs together and offer them to your audiences.

There is no right or wrong way here. The only “rule” to remember is to discount it to fit the Black Friday excitement.

Step 2: List out the struggle and results in your program offers

After deciding what it is you are going to offer, it’s time to list out the struggle that your ideal customers are going through and the solution or results they will find within your offer.

There’s an exercise in the Turn Your Brilliance into a High-Ticket Offer that Converts workbook that really helps you with this, so download the workbook and practice the exercise.

Step 3: Create Teaser Content to Sell Your Black Friday Offer

You want to gain interest from your audience by creating teaser content for your offer.

Here’s how to do that in 3 steps:

Step 1: Identify the core ideas, modules, or lessons in your offer. Write that down.

Step 2: What struggle does each of these main ideas, modules, or lessons cover? Write that down.

Now ask the same question, but instead of struggle, write in “result”.

Step 3: Once you see the struggle and the result that your offer has, it’s time to write teaser content!

Write out between 10-15 teaser content posts for social media that will reflect one of the struggles your audience is facing or a result they want.

Each one should be 1-3 sentences long and always have a call to action at the end. Then you put the link to your offer in the comments.

For example, when I was hosting a free 7-Day Bootcamp, I wrote content like this:

“Learn to create content without writing one word! Join Start a Blog that Converts like Crazy Bootcamp!”

“Want to stand out from all the other bloggers? Find out how in the Start a Blog that Converts like Crazy Free Bootcamp!”

Have fun with this too. Ask questions and ask participants to respond with an emoji or a gif!

Step 4: Create a Promotional Content Calendar

After coming up with content and video ideas for your offer, the next step is to create a promotional content calendar for the duration of your sale so you know when to post and where to post.

This includes content for videos, social media, emails, and any other ways you connect with your audience.

You want to start the teaser content and videos immediately.

Build the suspense from here until the week of Black Friday and then roll with the excitement until Cyber Monday. Don’t forget to create doors closing content too!

You can read how to create a content calendar by reading this article.

Step 5: Sell Your Offer With a Reach Out Funnel System

When people are interacting with your teaser posts and videos, you want to have a plan to reach out to these people to invite them to your offer.

If there are people who you believe will be a good fit for your offer, reach out to them via Messenger or email and let them know you have something you believe would be a good fit for them (and it’s discounted!).

The way you’re going to sell more of your offer is through reaching out to people and getting into Messenger when people interact with your posts.

You need to have a funnel system on what to say and when to send the link to your offer through Messenger so you can close more deals.

The reason it works is that it’s private and if they need to chat with you, you can set that up immediately.

Black Friday, here I come!

Your Black Friday sale begins today and it’s time that you get your content in action and start planning out how you’re going to sell your Black Friday offer now!

Don’t be waiting till the week of or the last minute, get prepared now so your Black Friday Sale will be easy.