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Business Selling Success

Attracting Clients with Your Marketing Message in 3 Steps

Do you want more clients? Start by attracting clients with your marketing message. Here are three easy steps.

If you’re feeling stuck, frustrated, and disheartened right now, then you’ll continue to feel this way unless you make some changes.

If you want to draw in more clients organically using your brilliance, then start by having a marketing message that resonates and is clear to your audience.

When I work with my clients one on one, we follow this path to their success because I know once they have their message down, they can post and create content that trail blazes them to success!

Ready to move into the three steps to attract clients FAST with your marketing message? Let’s get into it now!

Step 1: Have a Clear Marketing Message

Recently, I worked with a private client whose content was too long and wordy. She wasn’t getting the engagement she wanted because her message was blurred inside her content she was posting.

She needed to create shorter posts while educating her audience through live videos. That is what was going to keep her on point and have more fun with her marketing.

Your message needs to be utterly clear and concise.

If your message is not clear enough, then people have no idea what you do and how you can serve them. If your content is getting wordy, full of jargon, and concepts they don’t understand, they are going to continue strolling.

One way to make your message clear and concise is by posting little sentences to gain attention like telling people what they want and what they need to do to get it.

Here are a few examples of what I have done recently to give you an idea of how clear and to the point my content is:

Step 2: Attracting Clients by Knowing Your Audience

You need to know who your audience is. If you are speaking to everyone, then you’re going to market to no one.

When I work with my clients, this is one of the first things we work on together. Once I can understand their audience, we can then create a clear and concise message that resonates with the people they want to reach.

After discovering who your ideal audience is, you need to speak to the results that they want.

Don’t get technical, just stick to what they desire and how you can create that result.

For example, I help my clients create more money and clients so they can have more free time to do what they want to do.

One of my clients helps women feel beautiful and confident in their bodies through the clothes they wear so they can create more opportunities for themselves (think promotions, getting more speaking engagements, making more money, etc.).

Step 3: Leverage Your Time

Now that you know your message and your audience, let’s leverage your time so you’re not spending it all creating content and being on social media.

You got a business to run, so let’s make sure your time is being spent wisely.

Once you have the results that your audiences want, then you start posting that on social, your blogs, podcast, or anywhere else you love to share your knowledge. Check out my Facebook page for examples.

Next, you want to have a follow-up system so when you do get engagement, you know exactly how to get someone from your post onto your calendar.

Hint: It all takes place in private messages.

This simple strategy consists of having a content calendar to know what to say, when to say it, and on what platform to say it on.

This leverages your time and energy – trust me.

 

Attracting Clients with Your Marketing Message System Today

If you’re ready to rock your message and create powerful content that easily attracts your ideal customer to your digital doorstep, then download the Turn Your Brilliance into a High-Ticket Offer that Converts.

Turn Your Brilliance into a High Ticket Offer that Converts is a Free Workbook that teaches you the exact steps to:

  • Create an offer to attract higher-quality clients with ease
  • Turn your message into a client magnet
  • Marketing techniques that work FAST
  • Pricing your offer that feels good to you and your future clients
  • A tutorial on how to market your offer effortlessly!

Even if you have a high-ticket offer right now, this workbook will give you access on how to present your offer to ideal clients FAST so you can sell more and work less!

Go ahead and download the workbook to start leveraging your marketing message today!



Categories
Business Selling Success

Sell Your Black Friday Offer with Ease with these 5 Steps!

Black Friday is coming up quickly and this means that if you’re not ready for it, you may miss an incredible opportunity to sell your Black Friday offer!

Black Friday is the beginning of the holiday season and people are in the right frame of mind to buy!

As business owners, we want to appeal to those who are business owners since Black Friday is an excellent time to invest in your business at a discounted price.

But if you have no plan to promote your offer, then you could miss an opportunity to serve potential clients.

Now is the time to get your Black Friday Offer ready to sell so you work with more people, help reach your revenue goals, and be of service to those who are ready to kick start the new year with a bang!

Step 1: Have Something to Sell on Black Friday

This is probably the most important step here. If you have nothing to sell, you’re not going to make any money.

What are a few good offers to sell during this time? Here are some ideas that I’ve seen work for entrepreneurs in the past and I know it can work for you too:

  • Online Courses
  • Group Programs
  • Free or Paid Challenges
  • Private Calls
  • Workshops
  • Videos
  • Workbooks
  • Books
  • Combination of courses between two or three different people

One of my clients is selling her online course and affirmation cards for her Black Friday sale. Another is selling her books at a discounted price. Mine is a new group program and one of my online courses.

If you have several offers, then consider bundling them together. Or if you have a business bestie, then combine your courses or programs together and offer them to your audiences.

There is no right or wrong way here. The only “rule” to remember is to discount it to fit the Black Friday excitement.

Step 2: List out the struggle and results in your program offers

After deciding what it is you are going to offer, it’s time to list out the struggle that your ideal customers are going through and the solution or results they will find within your offer.

There’s an exercise in the Turn Your Brilliance into a High-Ticket Offer that Converts workbook that really helps you with this, so download the workbook and practice the exercise.

Step 3: Create Teaser Content to Sell Your Black Friday Offer

You want to gain interest from your audience by creating teaser content for your offer.

Here’s how to do that in 3 steps:

Step 1: Identify the core ideas, modules, or lessons in your offer. Write that down.

Step 2: What struggle does each of these main ideas, modules, or lessons cover? Write that down.

Now ask the same question, but instead of struggle, write in “result”.

Step 3: Once you see the struggle and the result that your offer has, it’s time to write teaser content!

Write out between 10-15 teaser content posts for social media that will reflect one of the struggles your audience is facing or a result they want.

Each one should be 1-3 sentences long and always have a call to action at the end. Then you put the link to your offer in the comments.

For example, when I was hosting a free 7-Day Bootcamp, I wrote content like this:

“Learn to create content without writing one word! Join Start a Blog that Converts like Crazy Bootcamp!”

“Want to stand out from all the other bloggers? Find out how in the Start a Blog that Converts like Crazy Free Bootcamp!”

Have fun with this too. Ask questions and ask participants to respond with an emoji or a gif!

Step 4: Create a Promotional Content Calendar

After coming up with content and video ideas for your offer, the next step is to create a promotional content calendar for the duration of your sale so you know when to post and where to post.

This includes content for videos, social media, emails, and any other ways you connect with your audience.

You want to start the teaser content and videos immediately.

Build the suspense from here until the week of Black Friday and then roll with the excitement until Cyber Monday. Don’t forget to create doors closing content too!

You can read how to create a content calendar by reading this article.

Step 5: Sell Your Offer With a Reach Out Funnel System

When people are interacting with your teaser posts and videos, you want to have a plan to reach out to these people to invite them to your offer.

If there are people who you believe will be a good fit for your offer, reach out to them via Messenger or email and let them know you have something you believe would be a good fit for them (and it’s discounted!).

The way you’re going to sell more of your offer is through reaching out to people and getting into Messenger when people interact with your posts.

You need to have a funnel system on what to say and when to send the link to your offer through Messenger so you can close more deals.

The reason it works is that it’s private and if they need to chat with you, you can set that up immediately.

Black Friday, here I come!

Your Black Friday sale begins today and it’s time that you get your content in action and start planning out how you’re going to sell your Black Friday offer now!

Don’t be waiting till the week of or the last minute, get prepared now so your Black Friday Sale will be easy.