Instagram is the ultimate social media platform in the competitive world with 1 billion users. It is the topmost online business platform for brands, marketers, and advertisers. 500 million people are active every day on Instagram. On this huge platform, more than 25 million brands are using Instagram business accounts.
90% of people follow at least 1 business account on Instagram, and 83% of users have discovered new brands and services on the platform. Additionally, 70% of hashtags are branded on Instagram. About 60% of users visit the platform every day, and 21% check it weekly.
Instagram is a global platform that allows businesses to promote their brand, showcase products, and engage with their audience. It can help you to grow your brand awareness and introduce new products and services. Instagram is a great place for marketing and advertising your brand in a friendly way.
If you are a marketer trying to drive more sales and improve your business on Instagram, you can use these 15 tips to enhance your Instagram marketing strategy.
Tip 1: Use an Instagram Business Account
Before starting to create your Instagram marketing, you need to sign up with an Instagram business account. If you already have a personal account, then switch your account to professional. Follow the below steps to switch your account.
Step 1: Go to your Instagram profile and hit the hamburger option at the top right corner of the screen.
Step 2: Tap setting and then click Accounts.
Step 3: Hit Switch to a professional account.
Step 4: And last, click the business and follow the instructions.
After setting up your business account, users can access Instagram metrics like ads, shopping, and insights.
Tip 2: Focus on The First Page
When a user clicks your profile, they see your bio, profile picture, and posts; they also see your following. Create an effective bio that attracts your audience to follow your Instagram account.
When someone sees your profile, they don’t have any questions in their mind. Give a clear picture of who you are, what you can do for your audience. Set your company logo as your profile. Even you can add a link in your bio to drive traffic to your landing page.
Tip 3: Increase Your Followers
One of the successful Instagram marketing strategies is to grow your followers. Without huge followers, you will struggle to increase your brand reach and generate more sales. Analyze your audience interest more than 90% of people follow business profiles on Instagram.
Promote your Instagram profile on other social media platforms to gain new followers to your account. This is one of the great ways to increase your follower’s growth to build a strong Instagram community.
Tip 4: Post Content Regularly
If you want your brand to always be fresh in your audience, mind post consistently. Research says, top brands on Instagram post 1.5 times every day to get engagement. Posting regularly will increase brand awareness with your audience.
Also, maintain a calendar to post at the best time. Post content when your audience is most active. It is one of the effective strategies to improve your business. Sharing content at the same time boosts users to see your post at that time. The post above 7 am to 8 pm on the weekdays and 8 am to 9 pm on the weekends.
Tip 5: Create IGTV Videos
IGTV is an incredible channel to promote your brand and share tutorial videos that resonate with your audience and help you build strong relationships. Users can watch IGTV videos using an Instagram app or Standalone. It allows people to upload 10 minutes videos, and verified users can post 1-hour videos.
Create effective videos and share 1 minutes video previews in your feeds. It will boost your audience to keep watching on Instagram TV, and it helps you get ultimate video views for your IGTV channel. Share long-form vertical videos about your beans to improve your business.
Tip 6: Go Live
Instagram stories are the best way to increase your brand reach to a wider audience. Live is an inbuilt feature in stories, and it has the potential to connect people in real-time. One of the easiest ways to improve your engagement on Instagram is to go live.
- Here are some points to go live effectively to improve your business:
- Collaborate with influencer go live together
- Host a Q&A
- Show behind the scene at your event
- Talk to your customer or client
These are the ways to go live to get more engagement on your profile.
Tip 7: Partner With Influencer
Using social media influencers to promote your products, brand, and services is an effective way to improve your business. 94% of marketers say influencer marketing is very effective for their business. Influencers have a huge following, and their audience trusts them.
82% of people like to follow accounts with the recommendation of influencers. Choose a micro-influencer for your brand because they have 1000 to 10,000 followers. These influencers have more interaction with their audience and higher engagement rates when compared to the macro-influencers.
Tip 8: Run Targeted Ads
Running targeted advertisements helps you to find new audiences who don’t follow your account. If you are running ads in your Facebook account, then, in the same way, users can run advertised on Instagram to reach their audience.
Users can use some parameters such as gender, age, and location to select an audience. Also, you can go one-step feature to find your audience interest to run ads. Running Instagram ads is the greatest way to drive more sales to your website and increase business.
Tip 9: Create Contest and Giveaways
Two effective ways to engage with your audience on social media platforms is to run contests and giveaways. Brands can give offers on some products. By doing this will drive traffic to your page and help users to engage with your brands. There are plenty of new ways to create giveaways to reach more audiences.
A contest that encourages UGC is most effective for your business. Ask your audience to share posts and tag your brand. This unique strategy will expose your company to reach. Running contests has the potential to attract new followers to your account.
Tip 10: Use Popular Hashtags
Hashtags are the best way to increase your brand visibility. Users can add 30 hashtags per post. But adding less than 10 hashtags will give you a higher engagement rate. Use hashtags that are related to your business to reach your target audience.Here are some types of effective hashtags to use for your brands.
- Industry hashtags
- Niche hashtags
- Branded hashtags
- Community hashtags
- Location hashtags
- Event hashtags
Using these hashtags in your post will help you to reach a massive audience to grow your business.
Tip 11: Create Shoppable Post
If you are a marketer trying to drive more sales for your business, then take advantage of shoppable posts. Through this strategy, brands can directly sell products to their audience. Share a post and tag product name, price, and link to purchase.
Shopping posts will increase your conversion rate. Check the metric to see how many people like your products and create more and more posts related to them to increase your sales on the platform.
Tip 12: Use Instagram Reels
Reels launched on August 5, 2020, in over 50 countries. Reels are very similar to TikTok. Many people are using reels to reach their TikTok followers on Instagram. Reels is a new feature since creating videos in reels can help you to reach more audiences to your profile.
Reels with a higher engagement can be placed on the explore page. Create funny and attractive reels to get more engagement for your reels videos. Use reels to share educational videos and behind the scene videos about your brand to improve your brand reach.
Tip 13: Write Catchy captions
Instagram is all about the visual medium that includes captions too. Your brand voice is more important than your brand look. Captions can be 2,200 characters long, and use this space to share everything about your brand. Use attractive words in the first lines to encourage users to read more.
Use a hashtag in your caption to increase your brand voice. Also, brands can add links in their caption to drive more traffic to websites and generate more sales by using this platform. Inorganic posts, you can use 138 -150 characters, and Instagram ads to use 125 characters in your caption.
Tip 14: Respond To Comments
Many people think while responding to the comments takes more time. But responding to your comments is one way to build relationships with your audience. Create a post and boost users to comment for your post.
If people ask any question about your brand, respond to them as soon as possible. It creates great value for other users who see your response on Instagram.
Responding to the comments is a perfect way to increase your brand awareness.
Tip 15: Track Your Instagram Metrics
Always have a good practice to check your metrics, no matter how good you are at Instagram marketing. The best way to improve your business is to learn from Instagram analytics. Through the metrics, you can see these insights:
- Followers growth rate
- Website traffic
- Engagement per followers
- Link clicks
- Instagram stories engagement
- Comments per post
- Post reach
Analyze the metric and create future content according to this to improve your business.
There is no question that Instagram is a great place to promote your brand and increase sales. If you want to create a winning Instagram marketing strategy for your business, use these unique tips to get the ultimate result in 2021.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.