Did you realize that 2017 is just around the corner? It’s less than two weeks until Christmas and that means New Year’s Eve is less than three weeks away! How does the time go by so quickly!
That brings me to asking you a very important question: How is your content and editorial calendar coming for you? Have you gotten your first quarter planned? Do you know what you’re going to focus on in 2017?
If you’re shaking your head, “No”, then you’re in a bad place, my friend. Remember that old saying by dear ole Benjamin Franklin, “If you fail to plan, you’re planning to fail”?
He’s right. If you’re not planning for your 2017, then how are you planning to succeed?
Today, I want to take you through the reasons why you need to go ahead and begin planning your 2017 calendar, even if it’s just the first quarter!
You never have to wonder what to write about ever again!
A content calendar has helped me to know exactly what I’m going to say every single time. Since I correlate my newsletters and my social media around my blogs, I know once I have a blog written, there’s my newsletter and my social media posts for the week.
When you have a content calendar system, you know what you’re going to say every single time. It’s truly is a beautiful thing!
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Your content and promotions are in alignment.
I have figured out my first quarter of 2017 already and my promotions and my content all line up together. So when I go to promote something on my blogs, it’s been in alignment with my content all along.
You see, when you have a promotion, you need to get your audience warmed up even before promoting to them. You can do this by aligning your blogs, social media and newsletters to a certain theme (if you will) so when it comes time to promote, it makes sense to them.
You’re not confusing your audience and you’re staying within your brand and message. How sweet is that?
You have a chance to review and revise for next time.
When you have your content calendar in place and ready to go, as you begin to implement these promotions and content, you now have a chance to review what you have done.
When you can see what you have done, you can easily go back and review what worked and what didn’t work. Then you can revise and make changes to make sure the next round of promotions or content on your calendar is better.
When you take out your time to work inside of your content calendar and plan to succeed, then you’re saying, “I want to make 2017 the best year yet!” The only way you’re going to do this is if you’re taking the time to plan your calendar now and setting in dates for review and revisions.
Let’s make 2017 great! It all begins with you and your content calendar.
Next week, you’ll be able to download your FREE printable calendar to begin working inside your own content and marketing calendars!
