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The Secret to Using Your Content to Book Speaking Gigs in 4 Steps

Are you eager to expand your influence and book more speaking gigs? 

 

Your content can be your greatest ally in having people ask you to be on their platforms to speak. 

 

Here’s how you can leverage your content to secure speaking engagements and grow your brand’s presence.

 

 

 

Step 1: Posting Prolifically

If you’ve been following me for some time, you know I’ve been asked to speak at various events, from local gatherings to international venues. Last year alone, I spoke in my local area, in the Bahamas, in Maryland, and in Atlanta. I’ve also been featured on numerous podcasts and virtual summits. 

 

 How did this happen? 

 

The key is consistency in content creation. I post a lot. In fact, in the last 28 days, I posted 101 times. My posts cover what I do, how I help people, and showcase testimonials from my clients. By consistently sharing valuable content—be it educational posts on writing better content, stories, or client success stories—I build authority and keep my audience engaged. 

 

If you’re not posting regularly, you’re not getting noticed. Consistency in sharing valuable content is the #1 way to get noticed online. 

 

This approach not only establishes you as an expert but also keeps your audience engaged and interested in what you have to offer.

 

 

 

Step 2: Community Building

Now that you know the importance of stepping up your content creation game, let’s delve into another crucial aspect: community building. 

 

Being part of communities that align with your values and goals is essential. For example, I joined MOM Biz Boss, a community that invited me to speak at their retreat, earning me the label of International Speaker. This community has been life-giving, helping me make connections, gain clients, and even become a client to other members.

 

Networking within aligned communities is vital. These groups recognize you as the leader and speaker you are, and they support your growth. 

 

If you’re looking to be invited to speak more, find and engage with communities that resonate with your mission and can help you grow.

 
 
 
Step 3: Building Relationships

Your message might already be converting into paying clients, but how do you turn your content into speaking engagements? Beyond posting and community building, the third key is building strong relationships.

 

If you’re at six figures, you likely know the importance of relationships. These connections are what often lead to speaking opportunities. Some relationships take years to develop, while others yield opportunities quickly. 

 

However, if your current relationships aren’t leading to speaking gigs, it might be because they’re unaware you’re a speaker, or it could be a mismatch in alignment.

 

Ensure your content reflects your desire to speak at events, and let your network know you’re open to these opportunities. 

 

Ask about upcoming speaking engagements and applications. If necessary, forge new relationships with those who have the platforms you want to be on.

 

 

 

Step 4: Intention and Trust

 


The fourth and final part of using your content to book speaking engagements is about intention and trust. After posting regularly, engaging with communities, and building relationships, you need to declare your intention to secure speaking gigs and trust that these opportunities will come to you.


Intentionality means being deliberate about who you interact with and what you post. It involves joining the right groups and focusing on your goals. 


Trusting the process means believing that speaking opportunities will come your way, sometimes in unexpected and magical ways.


When you combine intention with trust, you’ll start noticing opportunities everywhere. Whether it’s someone posting in a group needing speakers for their events or catching up with an old friend who invites you to speak, you’ll find yourself in the right place at the right time.


Conclusion

By posting consistently, engaging in aligned communities, building strong relationships, and embracing intention and trust, you can leverage your content to secure more speaking engagements. 


These four things have led me to rarely seek out speaking engagements and have led me to meet incredible men and women who are excited to partner with me or collaborate with me in some way!


Are you currently looking for speaking engagements? If so, what’s your intention for the rest of 2024? 


Share your thoughts in the comments and let’s continue this journey together.