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The Secret to Using Your Content to Book Speaking Gigs in 4 Steps

Are you eager to expand your influence and book more speaking gigs? 

 

Your content can be your greatest ally in having people ask you to be on their platforms to speak. 

 

Here’s how you can leverage your content to secure speaking engagements and grow your brand’s presence.

 

 

 

Step 1: Posting Prolifically

If you’ve been following me for some time, you know I’ve been asked to speak at various events, from local gatherings to international venues. Last year alone, I spoke in my local area, in the Bahamas, in Maryland, and in Atlanta. I’ve also been featured on numerous podcasts and virtual summits. 

 

 How did this happen? 

 

The key is consistency in content creation. I post a lot. In fact, in the last 28 days, I posted 101 times. My posts cover what I do, how I help people, and showcase testimonials from my clients. By consistently sharing valuable content—be it educational posts on writing better content, stories, or client success stories—I build authority and keep my audience engaged. 

 

If you’re not posting regularly, you’re not getting noticed. Consistency in sharing valuable content is the #1 way to get noticed online. 

 

This approach not only establishes you as an expert but also keeps your audience engaged and interested in what you have to offer.

 

 

 

Step 2: Community Building

Now that you know the importance of stepping up your content creation game, let’s delve into another crucial aspect: community building. 

 

Being part of communities that align with your values and goals is essential. For example, I joined MOM Biz Boss, a community that invited me to speak at their retreat, earning me the label of International Speaker. This community has been life-giving, helping me make connections, gain clients, and even become a client to other members.

 

Networking within aligned communities is vital. These groups recognize you as the leader and speaker you are, and they support your growth. 

 

If you’re looking to be invited to speak more, find and engage with communities that resonate with your mission and can help you grow.

 
 
 
Step 3: Building Relationships

Your message might already be converting into paying clients, but how do you turn your content into speaking engagements? Beyond posting and community building, the third key is building strong relationships.

 

If you’re at six figures, you likely know the importance of relationships. These connections are what often lead to speaking opportunities. Some relationships take years to develop, while others yield opportunities quickly. 

 

However, if your current relationships aren’t leading to speaking gigs, it might be because they’re unaware you’re a speaker, or it could be a mismatch in alignment.

 

Ensure your content reflects your desire to speak at events, and let your network know you’re open to these opportunities. 

 

Ask about upcoming speaking engagements and applications. If necessary, forge new relationships with those who have the platforms you want to be on.

 

 

 

Step 4: Intention and Trust

 


The fourth and final part of using your content to book speaking engagements is about intention and trust. After posting regularly, engaging with communities, and building relationships, you need to declare your intention to secure speaking gigs and trust that these opportunities will come to you.


Intentionality means being deliberate about who you interact with and what you post. It involves joining the right groups and focusing on your goals. 


Trusting the process means believing that speaking opportunities will come your way, sometimes in unexpected and magical ways.


When you combine intention with trust, you’ll start noticing opportunities everywhere. Whether it’s someone posting in a group needing speakers for their events or catching up with an old friend who invites you to speak, you’ll find yourself in the right place at the right time.


Conclusion

By posting consistently, engaging in aligned communities, building strong relationships, and embracing intention and trust, you can leverage your content to secure more speaking engagements. 


These four things have led me to rarely seek out speaking engagements and have led me to meet incredible men and women who are excited to partner with me or collaborate with me in some way!


Are you currently looking for speaking engagements? If so, what’s your intention for the rest of 2024? 


Share your thoughts in the comments and let’s continue this journey together.

 
Categories
Business Success

Build a Six-Figure Business: 3 Things You Must Do

Do you want to build a Six-Figure Business?

Many of us (myself included) want to have a Six-Figure business because that means we’ll have more freedom with time, travel, and money in our business and personal lives.

I know that is what it means for me. 

It also means I can hire more help to grow my business, thus growing my reach, my exposure, and creating more transformation in other people’s lives (namely female entrepreneurs).

While I’m still working on getting to six figures, I have a clearer understanding of what it takes to get there and I believe sharing this clarity with you will help you get to six-figures with me (or before me)!

To Expand Your Business, You Need Something to Sell

You’re probably thinking, “You’re kidding me right, Monica? Of course, I’ll need something to sell in order to make money!”

Although it may be the simplest concept, it’s still the first step to creating a life you want at that six-figure level.

For example, I recently talked to a lovely individual who’s into spirituality and meditating, using scents to calm people and help them relax into their lives. 

She found that people were coming to her, and requesting her services and she was providing them free of charge. It then hit her that she has something to sell!

When people are naturally asking you about your expertise or brilliance, it means you have something to sell and I would advise putting it into a package. 

Build a Six-Figure Business by Offering Packages

Think of the people who are your ideal clients: make them a high-end offer by putting your brilliance into a package.

If you’re offering one-off sessions to people for a small charge, I want you to STOP that right now!

Here’s the deal: You cannot serve that person in the long term by doing a one-off session. 

I don’t offer one-off sessions because I know my time and their time is better used if we decide to work together on a longer-term basis; my minimum is a six-hour package with me one on one. 

If you want to grow a six-figure business, you cannot serve people by doing one-time sessions. You have to offer packages where people will get more of you (your time) for more of a price so they can experience the BEST transformation in their life. 

This creates more cash flow and you have client retention for far longer than you would with just one-time sessions. This also means less work. 

If you need help with this, let me know. 

Payment Methods to Grow Your Business

You need to have a way to accept payment.

I know it sounds so simple, but you need to have a way to accept payment so you can get paid and have a new client to help transform their life!

The payment method I like using is Square. I feel that Square is more professional than Paypal.

However, Paypal is a close second, and many of my clients have paid me through Paypal.

There are many different payment methods out there as well as additional tools that will help you grow your business. Just choose the option that works best for you. Of course, it also must be secure for you and your clients.  

Simple and Yet Not So Easy

Let’s do a quick recap! You’ll need three things to build a six-figure business:

  1. have something to sell,
  2. package it in such a way to make it sexy and appealing to your audience
  3. have a form of payment. 

Are you wondering, “How do I create a high-end package?” or “What price point should I put on my packages?” Then let’s chat.

Over the next few weeks, I’ll be going over how to create a high-end offer that is going to be appealing and mouth-watering for your clients. That way, you can live a life you love and get to your goal faster!

If need help with turning your content into clients, let’s chat as well. If you crave traction, I got ideas on how to get traction now in your business. Do it, and you can hit the new year (or any time of the year) running!

It’s time that you grow the business you want and make the money you want. Work with clients who you adore and who adore you, and live a life you love. Build your six-figure business as you’re transforming the world one client at a time.