Business Coaches and Speakers

3 Ways to Sell Your High-Ticket Offer with Ease

How many of you LOVE selling your offers? Selling your offers can be scary, right? Especially when you have jumped up your price point or just created your high ticket offer. Let me tell you about 3 ways to sell your high-ticket offer with confidence and ease!

Do you feel like a deer in the headlights right now?

I totally get it and it’s very common for just about every entrepreneur to struggle with selling their new offers to potential clients.

But what if selling your high-ticket offer felt good and it was easy? It can be once you’ve built your confidence muscle to get clients in the door.

It can be easy when you come from a place of giving without attachment and just being of service to people.

If you’re new to creating high-ticket offers, then I want to encourage you to go back and read this series, Create and Sell Your High Ticket Offer, where we started out with creating an offer from your brilliance.

The next step was adding irresistible bonuses to your package and last week, it was all about pricing your offer so you can stand out, create more cash flow, and be in the space of receiving!

There’s even a free downloadable workbook that goes with the series where it walks you through how to implement the content so you can begin selling your new high-ticket offer ASAP (also, it has two marketing tips that are easy and gets clients fast inside the workbook)!

Ready to market and work with incredible clients while receiving money all at the same time?

Here are three ways how to market your offer with confidence and ease:

1. Market to Sell Your Offer

You want to market your new offer by talking about it! If you’re rolling your eyes like, “Duh, Monica,” then listen on.

When it comes to your offer, you are solving a problem with it. Take some time to identify what it is that your offer solves. That’s the first of the three ways to sell your high-ticket offer!

Start by writing down the transformation your audience will receive after they work with you. Next, write down the opposite of that transformation. This is usually their pain or struggle.

When you’re working on marketing content for your high-ticket offer, you want to write about those pain points and really get into the emotion of how they are feeling right now.

Let them know you have a solution for their problem and all they have to do is leave a comment or reach out to you through Messenger. Maybe it’s “reply to this email.”

Consider even creating a content calendar for your high-ticket offer so you know how to promote your offer all throughout the year.

Wherever you’re sharing or selling your high-ticket offer, make sure your call to action is to get on a call with you. When you’re on a call with someone, you’re able to understand where they are and how to present your offer to them in a one-on-one conversation.

Asking simple questions that relate to your audience’s pain also works as marketing content. Just make sure you got a plan for when people start to engage with your content so you can get on a call with these people.

2. Reach Out to People

I think reaching out to people is one of the best ways to get on a call with someone quickly!

I also know many of you are cringing at the thought of reaching out to people because you’ve had a bad experience with someone who was bad at reaching out to you.

Here’s the difference between you and them: you are reaching out to people because you care about their future and their life.

They are not just someone to recruit or to get money out of – you’re reaching out to them because you genuinely see their transformation and you want it to come to pass and you know you can help them!

The easiest way to reach out to people is by doing the 9-word email, by saying, “Hey Sue! I was thinking about you! How are you?” And then once they reply, move into asking how their life or business is.

Example: I reached out to someone recently and said, “Hey Sue, I’ve been thinking about you lately. How have you been?” Once she replies, I am going to respond with, “How’s business?”

Next, I am going to invite her on a call to give her some ideas if she wants to schedule a time with me.

It’s easy and it works to get people onto your calendar fast!

Plus, I have two extra marketing tips in the workbook, Turn Your Brilliance into a High Ticket Offer that Converts, which you can download for FREE!

3. Talk About It

Seriously, I know so many entrepreneurs (even my own clients) who don’t talk about their offers enough!

If you’re unsure how or where to share and talk about your offers, then here’s a small list of where to share and chat about it until you’re blue in the face (of course that will never happen because you love what you do):

  • Social Media
  • Live Video
  • Courses
  • Workshops (paid or free)
  • Podcasts you’re invited onto
  • Virtual Summits
  • Conferences that you speak at or attend

The 3 Ways to Sell Your High-Ticket Offer

Go ahead and market your offer, reach out to people, and talk about it, wherever you are online – and even offline.

Regardless of what time of the year it is, it’s always the time to sell your offer! If you’re feeling unsure of what your offer could be or how to price it, then download the free workbook now!

Turn Your Brilliance into a High Ticket Offer that Converts is a Free Workbook that teaches you the exact steps to:

  • Create an offer where you’re working inside of your brilliance so you’re able to offer higher quality work with ease
  • Understand how to add bonuses that are not giving more of your time, but allowing you to work within the time you want to work in
  • Price your offer that feels good to you and your future clients (get coaching on credit card information too!)
  • A tutorial on how to market your offer effortlessly!
  • And more!

What are you waiting for? Go ahead and download the workbook today and get started with creating and selling your high-ticket offer now!

Business Coaches and Speakers

Add Irrestistible Bonuses to Your Offer for More Yes!

Add irresistible bonuses that your high-ticket clients will love and drool over. That’s how you make your high-ticket offer sexy and irresistible to your ideal clients.

But what are the bonuses that you could add to your offer that will speak to your audience and free up the time you want?

Last week, you learned how to identify your brilliance and even structure it so you know how long your offer is for and how many sessions you’ll include in it.

Add Irresistible Bonuses for Extra Value

Now it’s time to add irresistible bonuses to help your clients feel like they are getting the most out of the money they are about to invest in you.

As a quick reminder, this is part two of a series called Create and Sell Your High-Ticket Offer, that will take you on a journey to creating a high-ticketed offer that you can literally start selling immediately.

In today’s lesson, you’re going to learn the nine different bonuses you can add to your offer that are sexy, irresistible, and compatible with your main offering.

Feel free to download the workbook below and get a head start with working on your high-ticket offer now and get ahead of the series.

Be Disruptive

Here’s the deal: your offer is going to sound like everyone else’s offer unless you decide to make it different.

This is called being disruptive. Creating a bonus that is so disruptive and creative, that your audience will LOVE it because they know you’re offering a one-of-a-kind offering to them.

And that makes them feel special.

Although the bonus ideas below may not feel “disruptive” to you, it will certainly create a feeling of “I’m getting my money worth out of this coach!” and a sense that you have their back the entire time they are working with you.

Fun Disruptor: One of my clients offers a pity party session for her clients; they get so many pity party sessions with her so if they are feeling down or blue, they can have a pity party with her.

Even though it’s super simple, she put a cool name to it, and now it’s a disruptor! Be creative with your bonuses and add a cool name to make it feel very disruptive!

An Irresistible Bonus: VIP Days

VIP days are where you spend a half-day (three hours) or the whole day (six hours) with your client working in an area specific to help them gain a massive transformation.

For example, one of my clients and I worked on a course she can offer to new authors so we spent the entire time crafting, outlining, pricing, and marketing her course. 

Another example is inside my six-month program, I offer one 3-hour VIP day. In my twelve-month program, I offer two 6-hour VIP days. The more you pay, the more you get from me. 

And a VIP Day can be sold separately. If somebody wants to work with you, but they don’t need or want the coaching part, then you can sell the VIP day for $2500-$5,000. 

Online Courses

If you have created an online course that is highly valuable (and helps add to your client transformation), add that as a bonus.

You can even create an online course + coaching calls offer so that people have to go through your course and then you coach them to customize the course specifically for them.

When my clients join to work with me, I put them into one of two courses I have, depending on their specific needs and goals.

Voice or Video Apps

There are apps that your client can download to talk to you if they need to ask a quick question. The popular ones are Marco Polo and Voxer.

This is providing more access to you without you physically having to be there or scheduling another call or session with your client. 

More Irresistible Bonuses: Retreats 

Do you host retreats? What if you offered your retreat for free to your new clients as a bonus?

Retreats are, once again, more access to you without you having to give away your time all at once.

And it’s great for your new client because they get to spend time with you by getting away and getting to know the people you surround yourself with!

Other Programs You Offer

Do you currently have another offer or program? Maybe a membership or a subscription for those who don’t want to pay your full price?

Include it as a bonus.

I have a program called Write with Monica, where we spend 90 minutes, two times a week, writing in our books, blogs, marketing, or anything else. It’s a membership that people can enroll in for a small price every month.

I give all of my client’s access to Write with Monica; whether they take me up on it or not is a different story.

Additional Services

Provide your clients with additional services from you that you give away for free. Or if it’s a smaller service you provide, make it a bonus.

When clients sign up to work with me, they get editing services. If they wrote a blog or marketing content, they can send it to me via email and I’ll give them my feedback.

One client uses Marco Polo to communicate with me and that is how she picks my brain.

Add Monthly Check-ins as Bonuses 

What if you scheduled time with all your clients every month where they tell you, “Here are my wins, and here’s where I’m struggling.” 

Check-ins make irresistible bonuses! You can provide them with coaching, almost like a group program. But it’s just once a month for your private clients to come on and chat with you.

This monthly call with your clients would also give you a good indicator of where your clients are and what they’re struggling with to apply that to your next coaching call.

And it doesn’t require scheduling a call with each one of your clients. It’s handling them all at once inside the monthly check-in that is an addition to their private calls.

Quarterly Check-in

If you are offering 6- or 12-month offers, then create a quarterly check-in where every quarter, you help them plan out their next quarter. 

It’s just like the monthly check-ins, but it’s a group call with all your clients to plan out their next 90 days.

Once again, it’ll help you and them! It’ll help them have a goal for the next 90 days and it’ll help you know what their goals are and in their private calls, you can be of higher service to them by speaking to their goals.

Office Hours

Host office hours every other week where you are online at a certain time for 30 minutes. Whoever shows up gets more time with you to coach them.

Another way to do it is to have a Facebook Group for your private clients and ask them to submit their questions to you before you go Live (which is your Office Hour) in which you’ll answer their questions during the live session.

You can easily apply this to a Zoom office hour if you like.

Your Bonuses Make Your High-Ticket Offer Irresistible

If you like these ideas, but are not sure how many irresistible bonuses to add, start off with two bonuses and go from there.

I wouldn’t suggest that you offer more than 3-4 bonuses because it’ll start to devalue your offer and give away more of your time – time that you’re trying to create more freedom around.

If you need an example, my bonuses for my programs are VIP days, getting into a Write with Monica Membership, being enrolled in one of my online courses, and editing services. 

Ready to get started creating and selling your own high-ticket offer? Then download the free workbook, Turn Your Brilliance into a High-Ticketed Offer that Converts,   where you learn a few smokin’ hot marketing tips that will get you more clients faster!

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Plus, it’ll walk you through the process of setting up your offer step-by-step so that you can start selling your offer now!

Business Coaches and Speakers

How to Sell Your Brilliance for a High Dollar Offer

Are you wondering how to sell your brilliance for high dollar amounts? Do you feel that you are constantly looking for new clients to work with?

Or that you’re working ALL the time, spending less time with your family, and saying ‘no’ too much? Perhaps the freedom you wanted (and why you started your business) is just not happening.

Then it’s time to offer a high-ticket offer to your coaching, consulting, or service-based business.

If you have no clue on how to create a high-ticket offer or how to sell it, then stick around. 

I’m going to teach you the EXACT steps through a series called Create and Sell Your High-Ticket Offer. It will walk you through everything you need to make a high-ticket offer that you can literally start selling pronto!

Inside of this series, I am going to cover how to structure your brilliance into an irresistible high-ticket offer, adding bonuses to your offer, how to price the offer in a way that feels good to you and your client, and how to market it to get fast results!

Or you can download the free workbook below and get a head start with working on your high-ticket offer now.

If you’re wondering why you need a high-ticket offer, then consider reading this article and then come back over here and learn how to start working on your offer right away!

Here are the exact steps to package your brilliance into a high end offer that converts.

How to sell your brilliance

Did you know you can turn your brilliance into a unique package?

God gave you this brilliance that you’re awesome at and it’s time to own it and charge what you’re worth!

You need to have something that is sellable. People want something that you have or that you’re very good at. 

This is typically your brilliance and what you thrive on. This should be something you could talk about all day and night. 

How do you find out what your brilliance is? Here are four ways to figure it out:

What is your brilliance?

Think about the frequently asked questions people are always coming to you for.

For example, people are always coming to me asking me about blogging, content, and content marketing. They want to know how to reach out to people and how to create content or strategy. People know that I’m the content-generating queen. 

The same thing is true for you: What are people constantly asking you about?

Be aware of the questions as this is part of your brilliance. After identifying the frequently asked questions, write them down, and even write your response to those questions. 

Who needs your brilliance?

Do people call you for a specific need?

I was talking to a lovely woman who had people call her because she was offering meditation services, clearing away the junk that is in their heart. 

People would call her and ask to come to her house to talk it out. This was a very specific need. People knew they could count on this lady to provide this service and they saw results.

Another woman I know, had people calling her to help them in the areas of life that they were struggling with. 

She was helping moms and women to overcome certain areas in their life, using God’s word. 

What is the specific need that people are calling or asking you about? 

Inventory Your Genius

Inventorying your genius is a great way to visually see what you’re awesome at. 

The exercise is simple, which is writing down every single thing you have ever created in your business or have sold. List all the things you know, all the classes you have taken to get to your knowledge, and the business conferences and workshops you’ve gone to. 

Basically, everything you know about your expertise, write it down. 

If you download the free workbook, you’ll get an inventory worksheet.

Then take the 5-10 things that are really going to transform your client’s life or the biggest transformation that you can provide.  

This can also be the things that would help your clients get to the next level the fastest. Use that as part of what you’ll add to your offer.

What are you already doing

Another way to figure out what your genius is to do something you’re already doing. Some people are already creating content or graphic design work for others. 

If you’re doing something for free or a small fee, it’s time to stop doing it for free and start charging for it. 

If you’re providing a smaller service, it’s time to put it into a bigger package.

Structuring Your High Dollar Offer

Private or Group Offers?

It’s time to structure your offer, which means you’ll decide how you’re going to offer your high-ticket offer.

Many coaches offer both one on one (also known as private) coaching as well as group coaching programs. 

Coaching programs are the most popular ways because not only is there diversity but the one on one attention you can give your clients. 

I love my private clients as I feel like I can give them the best of me. In my sessions with them, I know their business intimately. I can serve them to the best of my ability then.

I would recommend starting out with private coaching. 

Private coaching is a great way to start to get to know your rhythm, what you’re good at teaching people, and your transformative process for your clients. 

Once you develop that, you know the key points that your audience really wants, and then you can create a group program. 

However, with private coaching, you can create more wealth because you can charge more, usually with group programs, you’ll charge a little less because you’re giving your attention to more people at a time.

With private coaching, you can charge more, thus creating more money faster and then begin to work less because you’re in fulfillment.

How to sell your brilliance with coaching calls 

Let’s start getting into the nitty-gritty of your coaching calls. You want to be clear on how long your coaching calls last and how many you’ll provide inside of a convertible offer.

You need to have a time frame on how long someone will work with you and how many sessions they will get during that offer.

For example, I have a six-month program that offers 12 coaching sessions at 60-75 minutes each. 

The coach I’m working with has a group program I’m in where we meet every Monday (once a week) for a year.

The typical length of a coaching program is between 3-12 months. Here is my suggestion: work no less than 6 months and no more than 12 months long (you can certainly create longer than 12 months long offers if you wanted).

Now it’s time to decide how many sessions you’ll provide in your offer. You can offer once a week or once every other week. I opted for my clients to do a call every other week so they have time to implement the homework I give them.

You can conduct your consulting calls through Zoom, because you can record it, and then provide the recording where your clients can download it.

The reason I offer 60-minute long coaching calls is because it’s one of the best ways to get to know my clients and what they are really struggling with so I can support them in their moments of struggle.

Keep your coaching offer tech simple as not all your clients are tech-savvy. 

Start Selling Your Brilliance

It’s time that you put together what your high-ticket offer will look like by looking at your brilliance and identifying what you’re great at and what it is that people want to offer them the best transformative experience possible.

You want to look at how your brilliance can help more people get to where they want to be in life, whether that’s health goals, money goals

, business goals, or relationship goals. You got the smarts, now it’s time to package it and sell your brilliance as a high-ticket offer.

Download the Free Workbook, Turn Your Brilliance into a High-Ticket Offer that Converts, to create and sell your brilliance now!