Black Friday is coming up quickly and this means that if you’re not ready for it, you may miss an incredible opportunity to sell your Black Friday offer!
Black Friday is the beginning of the holiday season and people are in the right frame of mind to buy!
As business owners, we want to appeal to those who are business owners since Black Friday is an excellent time to invest in your business at a discounted price.
But if you have no plan to promote your offer, then you could miss an opportunity to serve potential clients.
Now is the time to get your Black Friday Offer ready to sell so you work with more people, help reach your revenue goals, and be of service to those who are ready to kick start the new year with a bang!
Step 1: Have Something to Sell on Black Friday
This is probably the most important step here. If you have nothing to sell, you’re not going to make any money.
What are a few good offers to sell during this time? Here are some ideas that I’ve seen work for entrepreneurs in the past and I know it can work for you too:
- Online Courses
- Group Programs
- Free or Paid Challenges
- Private Calls
- Workshops
- Videos
- Workbooks
- Books
- Combination of courses between two or three different people
One of my clients is selling her online course and affirmation cards for her Black Friday sale. Another is selling her books at a discounted price. Mine is a new group program and one of my online courses.
If you have several offers, then consider bundling them together. Or if you have a business bestie, then combine your courses or programs together and offer them to your audiences.
There is no right or wrong way here. The only “rule” to remember is to discount it to fit the Black Friday excitement.
Step 2: List out the struggle and results in your program offers
After deciding what it is you are going to offer, it’s time to list out the struggle that your ideal customers are going through and the solution or results they will find within your offer.
There’s an exercise in the Turn Your Brilliance into a High-Ticket Offer that Converts workbook that really helps you with this, so download the workbook and practice the exercise.
Step 3: Create Teaser Content to Sell Your Black Friday Offer
You want to gain interest from your audience by creating teaser content for your offer.
Here’s how to do that in 3 steps:
Step 1: Identify the core ideas, modules, or lessons in your offer. Write that down.
Step 2: What struggle does each of these main ideas, modules, or lessons cover? Write that down.
Now ask the same question, but instead of struggle, write in “result”.
Step 3: Once you see the struggle and the result that your offer has, it’s time to write teaser content!
Write out between 10-15 teaser content posts for social media that will reflect one of the struggles your audience is facing or a result they want.
Each one should be 1-3 sentences long and always have a call to action at the end. Then you put the link to your offer in the comments.
For example, when I was hosting a free 7-Day Bootcamp, I wrote content like this:
“Learn to create content without writing one word! Join Start a Blog that Converts like Crazy Bootcamp!”
“Want to stand out from all the other bloggers? Find out how in the Start a Blog that Converts like Crazy Free Bootcamp!”
Have fun with this too. Ask questions and ask participants to respond with an emoji or a gif!
Step 4: Create a Promotional Content Calendar
After coming up with content and video ideas for your offer, the next step is to create a promotional content calendar for the duration of your sale so you know when to post and where to post.
This includes content for videos, social media, emails, and any other ways you connect with your audience.
You want to start the teaser content and videos immediately.
Build the suspense from here until the week of Black Friday and then roll with the excitement until Cyber Monday. Don’t forget to create doors closing content too!
You can read how to create a content calendar by reading this article.
Step 5: Sell Your Offer With a Reach Out Funnel System
When people are interacting with your teaser posts and videos, you want to have a plan to reach out to these people to invite them to your offer.
If there are people who you believe will be a good fit for your offer, reach out to them via Messenger or email and let them know you have something you believe would be a good fit for them (and it’s discounted!).
The way you’re going to sell more of your offer is through reaching out to people and getting into Messenger when people interact with your posts.
You need to have a funnel system on what to say and when to send the link to your offer through Messenger so you can close more deals.
The reason it works is that it’s private and if they need to chat with you, you can set that up immediately.
Black Friday, here I come!
Your Black Friday sale begins today and it’s time that you get your content in action and start planning out how you’re going to sell your Black Friday offer now!
Don’t be waiting till the week of or the last minute, get prepared now so your Black Friday Sale will be easy.
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