Have you ever been to a paid networking event before? Have you ever walked to a person and said, “Hello, my name is ___________ and I want to get my networking fee back, so could you buy my product right now?”
If you were the other person, I am sure you would run away! That’s not how you network as you know. You network to build relationships, gain credibility, become a reliable figure in your industry and secure trust in the hearts of your fellow comrades.
Networking isn’t so much for profit as it’s for building and retaining relationships. It’s the nurturing side of your business.
Blogging is the exact same way.
I sense that there are some people out there that don’t understand that blogging isn’t about monetary ROI (even though people tend to focus on that only), it’s about building relationships with potential buyers, gaining credibility, becoming an authority-type figure in your industry and securing trust.
If you don’t expect to gain five new clients the day you walk into a brand new networking group, why are you expecting five new clients from your blog right away?
If you know that it takes time to build relationships inside of a networking group, then why are you thinking it’s any different with your blog?
Blogging is your nurturing piece of your business. This is the piece that allows your potential clients to be nurtured. They need to know you’re not going anywhere. It’s a place to show your expertise, your knowledge, to lead your audience to get on your mailing list, join a webinar, or work with you.
It’s your lead generation tool. And what is lead generation? It’s a nurturing system.
This system was created to build a tribe and create a raving fan club with what you have to say, all through the use of writing. Blogging allows you to define who you work with and it puts you in front people who get you, who understand you, and who need your expertise.
If it was easy, everyone would be doing it, right?
Today I challenge you to invest in your tribe, in your nurturing system and in yourself! If you’re not willing to invest in your tribe and yourself, you are like the person I mentioned above. Do you really want to be that person?
Does nurturing take time? Yes.
Is the ROI immediate? Probably not.
When will you begin gaining clients from your blog? It could be anywhere from 6 months to 6 years.
Is it worth it? If you want a tribe and a community that loves everything you say, then it is 1,000% worth your time, effort and energy.
If you’re ready to invest in your community and build your tribe, then schedule a free call with me by clicking the link below. If you have been wanting to blog, but don’t know what to do or where to begin, make an appointment. Nurturing your tribe today can be the best thing you can do for yourself, your business and your future. What’s it going to be?